Are you ready to take your marketing knowledge to the next level? Here are 964 terms you should know. This resource is an essential tool for marketers of all levels, from seasoned professionals to newcomers looking to make their mark in the dynamic world of marketing.
Schema.org is an industry-standard structured data markup vocabulary used by websites to help search engines understand the content and context of webpages, ultimately improving their visibility in search results.
JavaScript is a programming language commonly used for creating interactive elements and enhancing functionality on websites.
Content Aggregator: A platform or tool that collects and consolidates various types of content from different sources into a single location for easy access and consumption.
HTML stands for Hypertext Markup Language. It is the standard markup language used for creating and structuring the content of web pages.
B2B Marketing refers to the marketing activities and strategies that target businesses and organizations as customers, rather than individual consumers.
Google Algorithm: A set of rules and calculations used by Google to determine the relevance and ranking of web pages in search engine results.
Contextual Advertising: A form of targeted advertising that displays advertisements on websites or platforms that are relevant to the content or context of the webpage or user's search query.
Usability: The ease with which a product or website can be used by its intended audience in order to achieve their desired goals effectively and efficiently.
301 Redirects: A permanent redirect from one URL to another, indicating to search engines and users that the original URL has been permanently moved to a new location.
302 Redirects: A temporary type of redirect that sends users and search engines to a different URL for a specified amount of time.
Above the Fold: The upper portion of a webpage that is visible to users without having to scroll down, typically considered prime real estate for displaying important content and advertisements.
A/B Testing: A method of comparing two versions of a webpage or marketing material to determine which one performs better in achieving a specific goal.
Accessibility: The degree to which a product, service, or platform can be easily utilized and accessed by all individuals, including those with disabilities or impairments.
Account Manager: A professional responsible for managing and maintaining relationships with clients, ensuring superior customer service and satisfaction.
Action: A behavior or activity undertaken by an individual or a group to achieve a specific goal or desired outcome.
Active Verbs: Words that express actions or movements performed by the subject of a sentence.
Ad Blocking: The act of using software or technology to prevent advertisements from being displayed on web pages or mobile applications.
Ad Completion: The act of a viewer finishing the entire duration of an advertisement.
Add URL refers to the action of submitting a website link to a search engine or online directory for indexing.
Ad Extensions: Additional pieces of information or features that can be added to an online advertisement, enhancing its performance and providing more value to users.
Ad Fraud: The act of deceptive practices intended to artificially generate traffic or engagement on advertisements, misleading advertisers and compromising the effectiveness of digital marketing campaigns.
Ad group: A collection of ads within an advertising campaign that share similar targeting settings, budget allocation, and performance tracking.
Ad Network: A platform that connects advertisers with publishers to display and distribute advertisements across various websites or digital channels.
AdSense: A program developed by Google that allows website publishers to serve automated advertisements on their websites, based on the content of the website and the preferences of the viewer.
Ad Sense - A program by Google that allows website owners to display ads on their website and earn revenue based on the number of clicks or impressions the ads receive.
Adset: A group of advertisements within a marketing campaign that target a specific audience with defined characteristics and interests.
Ad Space: The designated area or platform within a media outlet or publication where advertisements can be displayed or promoted.
Advertising Network: A platform that connects advertisers with a network of websites or digital media channels to distribute their ads to a wide audience.
Advertorial: A form of advertising that appears in the form of editorial content, mimicking the style and format of the publication it appears in.
AdWords: Google's online advertising platform that allows businesses to display clickable ads on its search engine results pages and partner websites.
Affiliate: A business or individual that earns a commission for promoting and selling another company's products or services.
An affiliate manager is responsible for overseeing and managing affiliate marketing activities, maintaining relationships with affiliates, and ensuring the successful implementation of affiliate marketing campaigns.
Affiliate Marketing: A performance-based marketing strategy where an affiliate promotes a product or service on behalf of a company and earns a commission for every successful referral or sale they generate.
An affiliate merchant is a company or individual that offers products or services and partners with affiliates to promote and sell those products or services in exchange for a commission or referral fee.
Affiliate Network: A platform that connects advertisers with website owners (affiliates), allowing them to promote products or services and earn a commission based on successful referrals or sales.
Affiliate Software: A digital tool that enables businesses to track and manage their affiliate marketing programs by providing features such as tracking affiliate sales, managing commissions, and generating performance reports.
Agency Trading Desk: A specialized team within an advertising agency responsible for executing programmatic media buying and optimizing digital advertising campaigns on behalf of clients.
Aggregated Content: Content that is collected and compiled from various sources into a single location or platform.
Agile: A flexible and iterative approach to project management that emphasizes collaboration, delivering value quickly, and adapting to change.
ALT Tags: ALT Tags, short for alternative text tags, are brief descriptions or textual information provided for images on a website. They are primarily used to convey the content or purpose of an image to users who cannot view the images, such as those using screen readers or experiencing slow internet connection.
Alt Text: A brief description of an image or graphic element on a webpage that is used by screen readers to provide accessibility to visually impaired users.
Alt Text or Alternative Text refers to the descriptive text that is added to an image on a webpage. It serves as an alternative to the visual content, providing a textual description of the image for people who are visually impaired or unable to view the image on their device.
Analytics: The process of collecting, analyzing, and interpreting data to gain insights and make informed decisions in the field of marketing.
Anchor Text: The visible and clickable text within a hyperlink on a webpage.
Animated GIF: A graphic file format that supports animation, combining a series of individual images into a single file to create a continuous loop of movement.
AOV stands for Average Order Value. It is the average amount of money spent by customers per transaction.
API stands for Application Programming Interface. It is a set of protocols and tools that allows different software applications to communicate and interact with each other.
App: Abbreviation for "application," referring to a software program designed to run on mobile devices or computers to perform specific tasks or provide specific functionalities for users.
An Application Programming Interface (API) is a set of rules and protocols that allows different software applications to communicate and interact with each other.
API stands for Application Programming Interface. It is a set of rules and protocols that allows different software applications to communicate and share information with each other.
Article: A written piece of content that provides information or analysis on a specific topic, typically published in print or online publications.
Article Marketing: a marketing strategy that involves creating and distributing articles to attract and engage a target audience, promote a brand, and drive traffic to a website or landing page.
Astroturfing: A practice where an organization creates a false perception of grassroots support or public opinion in order to promote a particular product, service, or idea.
Atomization: The process of breaking down a larger entity or concept into smaller, discrete components or elements.
Attribution: The process of determining the specific marketing channels or touchpoints that contributed to a conversion or sale.
Attribution window: The specified timeframe during which the actions and interactions of a user are tracked and attributed to a particular marketing campaign or source.
Audience Extension: A strategy used in marketing to expand the reach and influence of advertising campaigns by extending the target audience beyond the original target demographics.
Audit: The process of assessing and evaluating marketing strategies, activities, and performance to identify strengths, weaknesses, and areas for improvement. Mapping: The act of visually representing the customer's journey or the flow of information, interactions, and touchpoints across marketing channels or systems.
Authorship: The act of creating or producing written or published content, typically associated with a specific individual or entity.
Autoblog: A website or online platform that automatically publishes posts, articles, or news related to the automotive industry, typically with minimal manual intervention.
Autoresponder: A tool or software that automatically sends pre-designed email messages to individuals who have subscribed or shown interest in a particular product, service, or business.
Average order value (AOV) refers to the average total amount of revenue generated by each customer order within a given period of time.
Average position refers to the average rank or placement of an advertisement within search engine results or on a web page.
B2B (Business-to-Business) - A type of commerce that involves the exchange of products, services, or information between two or more businesses, rather than between a business and individual consumers.
B2B (Business-to-Business): A type of transaction or commerce that occurs between businesses rather than between a business and an individual consumer.
B2B (Business to Business): A type of commerce where products or services are exchanged between two businesses rather than between a business and individual consumers.
B2B Digital Marketing refers to the strategies and tactics used by businesses to promote and sell their products or services to other businesses through online channels.
B2B Marketing refers to the marketing activities and strategies that target businesses and organizations as customers, rather than individual consumers.
B2C stands for "Business-to-Consumer." It refers to the transactions or activities conducted between a business and individual consumers.
B2C: Acronym for Business-to-Consumer, which refers to the type of commerce or transaction between a business and individual consumers.
B2C (Business to Consumer): Refers to the transaction or interaction between a business and individual consumers, where goods or services are sold directly to the end-users.
B2C Digital Marketing refers to the strategies and tactics that businesses use to promote their products or services directly to individual consumers through digital channels.
B2C Marketing: Refers to the practice of promoting and selling products or services directly to individual consumers.
A backlink refers to an incoming hyperlink from one webpage to another, usually coming from an external source.
Backlinko: A popular online marketing blog founded by Brian Dean that provides insights, tips, and strategies related to SEO (Search Engine Optimization) and digital marketing.
Backlinks: Incoming hyperlinks from one webpage to another, which are considered as a signal of the importance or relevance of the linked webpage.
Bad Neighborhoods: Refers to online environments or platforms that possess a negative reputation, characterized by low-quality or spammy content, illicit activities, or a significant presence of malicious actors, which can potentially harm a brand's image or credibility if associated with it.
Bandwidth: The maximum amount of data that can be transmitted over a network connection in a given amount of time.
A banner ad is a graphical advertisement displayed on a website or online platform.
Banner Ads: Online advertisements displayed as clickable images or graphic elements usually placed on websites or within online content to promote a product, service, or brand.
Banner Blindness: A phenomenon where internet users deliberately ignore or overlook banner advertisements displayed on websites due to their habitual and subconscious dismissal of such promotional content.
Banner Exchange: A method of online advertising where website owners agree to display each other's banner advertisements on their respective websites, typically on a rotational basis.
Barter: The exchange of goods or services between parties without the involvement of money.
Behavioural targeting is a marketing strategy that uses consumer behavior data to customize and deliver relevant advertisements and offers to individuals.
Beyond The Banner: Refers to marketing strategies and tactics that go beyond traditional banner advertisements, incorporating alternative formats such as interactive content, video, native advertising, and social media promotion to engage and connect with the audience in a more immersive and impactful manner.
Big Data: A term referring to large datasets that are too complex and voluminous to be processed using traditional data processing methods.
Bing Advertising: A digital advertising platform owned by Microsoft that allows businesses to create and display advertisements across the Bing search engine and its partner websites.
Bing SEO: The practice of optimizing a website in order to improve its visibility and ranking on the Bing search engine results pages (SERPs).
Bing Webmaster Tools is a free service provided by Bing to website owners, which helps them monitor and manage the presence of their websites in Bing's search results.
BI tools, short for Business Intelligence tools, refer to software applications and technologies that are designed to collect, analyze, and present data in a more accessible and meaningful manner. These tools enable businesses to gain insights, make informed decisions, and improve overall performance by visualizing and interpreting large amounts of data from various sources.
Black Hat SEO refers to aggressive and unethical techniques used to manipulate search engine rankings, typically by violating search engine guidelines.
Blacklist: A list of individuals, organizations, or entities who are restricted or prohibited from engaging in a specific activity or accessing certain resources, typically due to previous misconduct or non-compliance.
Blog: A type of website or online platform where individuals or companies can regularly post written content, usually in a casual or informal tone, to share information or opinions on specific topics.
Blogging: A practice of regularly writing and publishing online content on a website in the form of blog posts.
Blogging: The act of writing and publishing regularly on an online platform, typically in a diary-like format, to share insights, thoughts, or information with a target audience. Publishing: The process of producing and distributing content, whether in print or digital format, to make it available for the public to view or access.
Blogosphere: The collective community of blogs and bloggers on the internet.
Boilerplate: Standardized or pre-written text used repeatedly in marketing materials, such as press releases or legal documents, to provide consistent information or disclaimers.
Bookmarking: Saving a web page or link for later reference by adding it to a list of favorites or bookmarks within a web browser.
Boost Blog Traffic refers to increasing the number of visitors to a blog through various marketing tactics and strategies.
Bottom of the Funnel: Refers to the last stage of the customer journey where prospects are highly likely to convert into paying customers.
Bounce Rate: The percentage of website visitors who navigate away from a site after viewing only a single page.
Brand Awareness refers to the level of familiarity and recognition that consumers have with a particular brand.
Brand Building: The process of creating and enhancing a brand's image and reputation to establish a strong and recognizable identity in the market.
Brand Engagement: The level of interaction and connection between a consumer or audience and a brand, usually measured by the extent of involvement, participation, and emotional investment.
Brand Equity: The commercial value and perception of a brand's name, logo, and overall image, which influences consumer preferences and purchasing decisions.
Brand Evangelist: A loyal customer or advocate of a brand who passionately promotes and supports the brand, often through word-of-mouth recommendations and social media engagement.
Brand Journalism - A marketing strategy that involves creating and sharing content with journalistic qualities to promote a brand and engage target audiences.
Brand Lift refers to the increase in brand awareness or perception that can be attributed to a specific marketing campaign or initiative.
Brand Loyalty: The tendency of consumers to consistently choose and advocate for a particular brand over its competitors.
Brand Terrorist: A dissatisfied customer or individual who actively seeks to harm a company's reputation by spreading negative information or engaging in online attacks on the brand.
Brand Visibility is the extent to which a brand is recognized and noticed by the target audience through various marketing channels and platforms.
Breadcrumb Links: Navigational aids displayed on a website that show users their current location within the site's hierarchical structure, allowing them to easily navigate back to previous pages.
Browser: A software application used to access and navigate the internet, allowing users to view websites and webpages.
Business: A commercial enterprise or organization that engages in the production, trade, or provision of goods and services to customers in exchange for monetary value. Ebusiness: The conduct of business activities, such as buying and selling goods and services, primarily using electronic platforms or the internet.
Business Blogging: The practice of using a blog as a marketing tool by businesses to share information, insights, and updates relevant to their industry or target audience.
Business Bolts refers to the crucial elements or components that are essential for the smooth and successful operation of a business.
Business Intelligence tools: Software applications that gather, analyze, and present data to assist in strategic decision-making and improve business performance.
Business Manager: An individual responsible for overseeing the operations and activities of a business, including strategic planning, resource management, and achieving organizational goals.
Business to business (B2B) refers to the marketing, selling, and exchange of products or services between two or more businesses, rather than between a business and individual consumers.
B2C refers to the type of business where products or services are directly sold to individual consumers for their personal use or consumption.
Button Ad: A type of online advertisement that is typically displayed in the form of a small clickable button or graphic icon, often used to drive traffic to a specific website or landing page when clicked.
Buyer Persona: A fictional representation of an ideal customer based on market research and data, representing the characteristics, demographics, behaviors, and preferences of the target audience.
The process that a potential customer goes through from the initial stage of awareness about a product or service to the final stage of making a purchase decision.
Buzz: Refers to the positive or negative opinions or discussions surrounding a product, service, or brand, often generated through word-of-mouth marketing or social media.
Buzzword - A trendy or fashionable term or phrase, often used to capture attention or create excitement within a specific industry or field.
Caching refers to the process of temporarily storing web page data to improve website performance and reduce server load.
A call to action (CTA) is a marketing term that refers to a prompt or directive aimed at encouraging a target audience to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business.
Call to Action- A statement or instruction designed to prompt an immediate response or action from the audience.
Call To Action (CTA): A phrase or statement that prompts or encourages an audience to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business.
Campaign: A strategically planned and executed series of marketing activities designed to achieve specific objectives within a defined timeframe.
Canonicalization refers to the process of standardizing and consolidating multiple versions of a webpage to a single preferred URL.
Canonical Element: A fundamental and essential component of a system or structure that serves as the standard or reference point for comparison or replication.
CAN SPAM: The CAN SPAM Act is a legislation implemented to control and regulate commercial email messages. It establishes requirements for sending commercial emails, including providing recipients with the option to opt-out from receiving future messages, and outlining penalties for non-compliance.
CAPTCHA: A security measure that uses a challenge-response test to differentiate between humans and automated programs on a website. It typically involves distorted or random characters that users need to enter correctly in order to access certain features or complete actions.
CASL (Canadian Anti-Spam Legislation): Legislation enacted in Canada to regulate the sending of commercial electronic messages.
Cdn (Content Delivery System): A technology that enables the efficient and effective distribution of digital content to users across various devices and geographic locations.
Chat Bot: A chat bot is an automated computer program designed to simulate conversation with human users, typically through a messaging interface.
Churn Rate: The rate at which customers stop using or subscribing to a product or service over a specific period of time.
Citizen Journalism: The practice of individuals, typically not professional journalists, engaging in the process of gathering, reporting, and sharing news and information through various digital platforms.
Clambr: A term used in online marketing referring to the strategic acquisition of backlinks through climbing search engine rankings.
Click: A measurable action wherein a user activates a hyperlink on a web page by pressing a mouse button or tapping on a touch screen, leading to a new web page or triggering a specific online action.
Click Bait: Online content that exaggerates or sensationalizes information to attract users' attention and encourage them to click on a headline or link.
Click Fraud: the deceptive practice of artificially inflating the number of clicks on online advertisements for financial gain.
Click Maps: Visual representations of a website or webpage that indicate areas where users click or interact the most.
Click Paths: The sequence of webpages or links that a user follows while navigating a website.
Click Through: The action of a user clicking on a hyperlink or advertisement that redirects them to another webpage or destination.
Click Through Rate (CTR) - A metric that measures the percentage of individuals who click on a specific link or advertisement out of the total number of people who viewed it.
Clickthrough Rate (CTR): A metric commonly used in digital marketing to measure the number of clicks an advertisement or link receives divided by the number of impressions, expressed as a percentage.
Click Through Rate (CTR): The ratio of users who click on a specific link or advertisement to the total number of users who view it.
Click to Open Rate (CTOR): The metric used to measure the percentage of unique email recipients who both clicked on a link within the email and opened the email.
Click Tracking: The process of monitoring and recording the number of times a clickable element, typically an advertisement or a link, is clicked by users, providing valuable insights into user engagement and campaign performance.
Cloaking refers to the practice of displaying different content to search engines and users in an attempt to manipulate search engine rankings.
Closed Loop Marketing refers to a comprehensive approach that involves collecting data and feedback from customers, analyzing it, and using these insights to refine marketing strategies and improve overall customer experience.
CMS stands for Content Management System. It is a software or platform that allows users to create, edit, and manage digital content on websites without requiring specialized technical knowledge.
Comment Spam: Unsolicited and irrelevant comments that are posted in large volumes on websites, blogs, or forums, often for the purpose of promoting links or generating traffic to another website.
Competitive Analysis: The process of identifying and evaluating the strengths and weaknesses of direct competitors to gain insights for improving strategic decision-making and market positioning.
Content: Information or material, such as articles, videos, and images, that is created and shared to inform, entertain, or engage an audience.
Content Aggregator: A platform or tool that collects and consolidates various types of content from different sources into a single location for easy access and consumption.
A content brief is a concise document outlining the key objectives and requirements for creating marketing materials or content.
Content Champion: An individual or team responsible for creating, managing, and promoting high-quality content to attract and engage a specific target audience in a marketing context.
Content curation is the process of collecting, organizing, and sharing relevant and high-quality information from various sources on a specific topic.
A content curation portal is a platform or website that collects and organizes relevant content from various sources for easy accessibility and sharing.
Content Curation Software: Software that helps marketers collect, organize, and share relevant and high-quality content from various sources.
Content Farm (a.k.a. content mill): A website or company that produces a large quantity of low-quality online content, often with the purpose of attracting web traffic and generating advertising revenue.
A Content Management System (CMS) is a software that allows users to create, manage, and publish digital content on websites without requiring technical expertise.
Content Management System (CMS): A software application that allows users to create, manage, and publish digital content on websites without coding knowledge.
Content Marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and engage a specific audience.
The Content Marketing Institute is an educational organization that provides resources, training, and research to help businesses effectively use content marketing strategies.
Content Optimization System refers to a software tool or platform used to enhance, streamline, and optimize digital content for better visibility, relevance, and performance across various channels and platforms.
Content Optimization System (COS): A software platform that helps businesses streamline and enhance the creation, management, and publishing of digital content to improve its performance and effectiveness.
Content Shock: The phenomenon when an excessive amount of content is produced and distributed, resulting in a surplus of information available to consumers, making it increasingly difficult for marketers to gain attention and engage their target audience.
Content Strategy: The development and planning of content to achieve specific marketing goals, including creating, distributing, and managing content across various platforms and channels.
Context: The circumstances or setting in which a particular event, action, or message occurs, and that help to give it meaning and relevance.
Contextual Advertising: A form of targeted advertising that displays advertisements on websites or platforms that are relevant to the content or context of the webpage or user's search query.
Conversation: A two-way exchange of thoughts, ideas, or information between two or more individuals.
Conversion is the process of turning a lead or prospect into a paying customer or client.
Conversion Funnel: A conceptual model that visualizes the sequential stages through which potential customers go from being aware of a product or service to making a purchase, typically consisting of awareness, consideration, and conversion stages.
Conversion Path: The series of steps a user takes leading to a desired action or conversion on a website or marketing platform.
Conversion Rate: The percentage of website visitors or potential customers who take a desired action, such as making a purchase, subscribing to a service, or filling out a form, in relation to the total number of visitors or potential customers.
Conversion Rate Optimization: The process of improving the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Conversion Rate Optimization (CRO): The process of improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form.
Conversions: The act of turning website or digital platform visitors into customers or achieving a desired action or goal, such as making a purchase, signing up for a newsletter, or completing a form.
Conversion XL refers to an online platform and consultancy that specializes in conversion optimization and improving the performance of websites and digital marketing campaigns.
Convince and Convert: The process of persuading individuals to change their mindset or behavior in order to achieve a desired outcome.
Cookie: A small text file stored on a user's device that records certain information about their browsing activities on a website, allowing for personalized experiences and targeted advertising.
Cookies: Small text files that are stored on a user's device when they visit a website, used to remember user preferences and track online behavior for marketing and analytics purposes.
Copyblogger: A website that offers educational resources, tools, and guidance on crafting persuasive and engaging written content for online marketing purposes.
Copyscape is a plagiarism detection tool used in digital marketing to identify duplicate content online.
Copywriting: The art and skill of creating persuasive and compelling written content, typically used in marketing and advertising, with the intention of influencing and attracting an audience to take a desired action or engage with a product or service.
COS stands for Cost of Sales, the expenses directly associated with producing and delivering a product or service.
Cost per Acquisition (CPA) refers to the amount of money required to acquire a new customer or client through a specific marketing campaign or effort. It is calculated by dividing the total cost spent on attracting and converting customers by the number of customers acquired during that period.
Cost per Action (CPA) is a metric used in online advertising to measure the cost incurred by an advertiser for each desired action taken by a user, such as making a purchase or filling out a form.
Cost Per Action (CPA): A metric used in online advertising to measure the cost incurred by the advertiser for each specific action completed by a user, such as making a purchase, filling out a form, or downloading an app.
Cost per Click (CPC): The advertising cost incurred by the advertiser or marketer each time a user clicks on an online advertisement.
Cost Per Click (CPC): The amount an advertiser pays for each click on their online advertisement.
Cost per Completed View: It is the amount of money spent on average for each viewed advertisement that has been watched in its entirety by the viewer.
Cost per Lead: The average cost incurred by a company to acquire a single prospective customer or lead in a marketing campaign.
Cost per Lead (CPL) refers to the amount of money spent on marketing efforts to acquire a single potential customer or lead.
Cost Per Lead (CPL): A metric that measures the cost incurred for generating a potential customer or lead for a particular marketing campaign. The CPL is calculated by dividing the total costs associated with lead generation efforts by the number of leads generated.
Cost Per Thousand (CPM): A metric used in digital advertising that measures the cost an advertiser pays for one thousand impressions of their ad to be displayed to potential viewers.
Cost Per Thousand (CPM): A marketing metric that represents the cost incurred for reaching a thousand individuals or a thousand impressions through a specific advertising campaign.
Cost per View (CPV) is a marketing metric that calculates the average cost for each instance of a viewer seeing an advertisement.
CPA stands for Cost Per Acquisition. It is a metric used in marketing that measures the average cost to acquire a new customer.
CPC stands for Cost Per Click, which is the amount of money an advertiser pays for each click on their online advertisement.
CPCV: Cost Per Completed View. The average cost of each completed view of an advertisement.
CPL stands for Cost Per Lead, which is a metric used in marketing to measure the cost of acquiring a single lead or potential customer.
CPM stands for Cost Per Thousand and is a metric used in advertising to measure the cost of reaching one thousand people or impressions with a particular marketing message or campaign.
CPV stands for Cost Per View. It is a metric used in advertising that measures the cost an advertiser pays for each view or impression of their ad.
Crawler: A software program that systematically scans and indexes web pages for search engines.
Creative Commons: A non-profit organization that enables the sharing and use of creative works through free and open copyright licenses.
CRM stands for Customer Relationship Management. It refers to a strategy and technology used by businesses to manage interactions and relationships with their customers.
CRO stands for Conversion Rate Optimization, which is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Crowdsourced Content: Content that is created or curated by a group of individuals, typically through an open call or invitation, to contribute their knowledge, insights, ideas, or resources.
CSS stands for Cascading Style Sheets and is a coding language used to describe the appearance and formatting of a document written in a markup language like HTML.
CTA stands for "Call to Action". It refers to a marketing element, such as a phrase or button, that prompts or encourages the target audience to take a specific action, such as making a purchase, subscribing to a newsletter, or clicking on a link.
CTOR stands for Click-to-Open Rate. It is a metric used to measure the effectiveness of email marketing campaigns. CTOR represents the percentage of recipients who clicked on a link within an email after opening it.
CTR stands for Click-Through Rate, which measures the percentage of people who click on a specific link or advertisement out of the total number of people who see it.
Customer Acquisition Cost: The total amount of money spent by a company to acquire a new customer.
Customer Acquisition Cost (CAC) refers to the expenses incurred by a company in obtaining a new customer.
Customer Experience (CX): The overall perception and impression a customer has of their interactions with a brand or organization throughout their entire journey, encompassing all touchpoints and interactions from initial awareness to post-purchase support.
Customer Lifecycle refers to the various stages a customer goes through, from initial awareness and consideration of a product or service to post-purchase engagement and loyalty.
Customer Lifetime Value (CLV): The predicted monetary value that a customer will generate throughout their entire relationship with a business.
Customer Pain Point: The specific problem or challenge that a customer is experiencing, causing them discomfort or dissatisfaction.
Customer Relationship Management (CRM) is a strategy that focuses on managing interactions and relationships with customers in order to improve customer satisfaction and loyalty.
CRM stands for Customer Relationship Management. It is a strategy used by businesses to manage and improve their interactions with customers.
Dashboard: A graphical user interface that displays real-time data and key performance indicators (KPIs) in a visual and concise manner, allowing users to quickly and easily monitor and analyze business metrics and track progress towards achieving goals.
Data Extraction: The process of retrieving or collecting relevant data from various sources for analysis, reporting, or decision-making purposes.
A Data Management Platform (DMP) is a software platform that collects, organizes, and analyzes large volumes of data from various sources, allowing marketers to gain insights and optimize their targeting and advertising efforts.
Data mining is the process of extracting valuable insights or patterns from large datasets.
Data Studio is a marketing tool used for visualizing and analyzing data from various sources.
Data Transfer: The process of transmitting or moving digital information from one location to another, typically done via electronic means such as cables, networks, or wireless connections.
Dead Link: A hyperlink that no longer navigates to an active web page.
Dedicated Hosting: A type of web hosting where a server is exclusively dedicated to a single website or client, providing greater control, security, and performance.
Deep Link: A type of hyperlink that takes users directly to a specific page of a website, bypassing the homepage.
Deep Linking: A hyperlink that directs users to a specific page on a website, rather than the homepage.
Deep Web refers to the part of the internet that is not indexed by search engines and is not easily accessible to the general public.
Deliverability: The ability of an email or message to successfully reach its intended recipient's inbox or destination without being blocked or filtered.
Demand Generation refers to strategic marketing activities aimed at creating and stimulating customer interest and demand for a product or service.
Demand Side Platform (DSP): A software platform that enables advertisers to automate the buying and optimization of digital advertising inventory across multiple ad exchanges and publishers.
Description Tag: A brief HTML element within the head section of a webpage that provides a concise and informative summary of the webpage's content for search engines and users.
Device Detection: The process of identifying and categorizing the type of device being used, such as smartphones, tablets, or desktop computers, by analyzing its characteristics and attributes.
Digital marketing refers to the promotion of products or services using digital technologies, such as the internet, mobile devices, search engines, social media platforms, and email marketing.
Digital Marketing Advertising refers to the use of online platforms and tools to promote products or services to a targeted audience.
Digital Marketing Attribution Models: Methods used to determine the contribution of various marketing channels and touchpoints in driving conversions and sales within a digital marketing campaign.
Digital Marketing Automation is the use of technology to automate and streamline marketing tasks, processes, and workflows, aiming to improve efficiency and effectiveness in targeting, nurturing, and converting leads across various digital marketing channels.
Digital Marketing Campaigns - The strategic and coordinated effort to promote and advertise products, services, or brands using digital channels and mediums, such as websites, social media platforms, search engines, and email marketing.
Digital Marketing Channels refers to the various online platforms and channels used by marketers to promote and distribute their products or services, including websites, social media platforms, search engines, email marketing, and mobile apps.
Digital Marketing Dashboard: A visual tool that provides an overview of key performance indicators (KPIs), metrics, and data related to digital marketing efforts across various channels and platforms.
Digital Marketing Funnels: Structured paths that guide online users through stages of awareness, interest, desire, and action, designed to optimize conversions and achieve marketing goals.
Digital Marketing Goals refer to the strategic objectives or aims that organizations set to achieve through their online marketing efforts. These goals could include increasing brand awareness, driving website traffic, generating leads, boosting online sales, improving customer engagement, or enhancing overall online presence and reputation.
Digital Marketing Key Performance Indicators (KPIs) are measurable values that track the performance of digital marketing activities and help evaluate the success of marketing campaigns.
Digital Marketing Metrics are measurable data points that provide insights into the performance of a digital marketing campaign.
A digital marketing plan is a strategic document that outlines the goals, strategies, and tactics for promoting products or services through online channels.
A document outlining strategies and tactics for promoting products or services through various digital channels, such as social media, websites, and online advertising.
Digital Marketing Qualified Lead (DMQL): A prospective customer who has shown a high level of interest or engagement with a brand's digital marketing activities and meets specific criteria indicating potential value as a sales lead.
Digital Marketing Report: A comprehensive document that provides an analysis and evaluation of the performance and effectiveness of digital marketing efforts, such as online advertising, social media campaigns, and website traffic.
Digital Marketing Segmentation is the process of dividing a market into distinct groups based on specific characteristics or behaviors.
Digital Marketing Services are services that focus on promoting products, services, or brands using online platforms, such as websites, social media, search engines, and email marketing. These services aim to increase digital presence, engage with target audiences, and drive desired actions, such as generating leads or making sales.
Digital Marketing Strategies refers to the comprehensive plans and tactics employed by companies to promote their products or services through digital channels such as websites, social media platforms, and online advertising.
Digital Marketing Tactics: The specific actions and strategies implemented to promote a product or service using digital channels, such as social media marketing, email marketing, search engine optimization, content marketing, and paid online advertising.
Digital Marketing Tools: Software and applications used by businesses to plan, execute, and analyze their online marketing strategies across various digital channels and platforms.
Directory: A compilation of organized and categorized information, typically arranged alphabetically, that provides details and contact information about individuals, businesses, or organizations within a specific industry or geographical location.
Direct Traffic: Refers to visitors who arrive at a website by directly typing the URL into their browser or through bookmarks, rather than through search engine results or referral links from other websites.
Disavow Tool: A feature provided by search engines, such as Google, which allows website owners to request the search engine to disregard certain inbound links to their website for ranking purposes.
Disintermediation: The removal of intermediaries or middlemen from the distribution channel, allowing for a direct connection between producers or manufacturers and end consumers.
Display Network: A collection of websites, apps, and other digital platforms where advertisers can display their ads in various formats, such as banners or videos, to reach a wider audience beyond search engine results pages.
DMP stands for Data Management Platform.
DNS stands for Domain Name System. It is a system that translates domain names, such as www.example.com, into IP addresses, allowing computers to communicate with each other over the internet.
Dofollow Backlinks: Hyperlinks that allow search engines to follow and index the linked webpage, contributing to its search engine optimization (SEO) value.
Domain Authority is a metric that measures the overall importance and trustworthiness of a website in search engine rankings.
Domain Name: A unique and memorable web address used to locate and access a website on the internet.
Domain Names: Unique and alphanumeric identifiers used to locate and access websites on the internet.
Domain Strength refers to the overall authority and credibility of a website's domain. It is influenced by various factors, such as the quality and quantity of incoming links, the age of the domain, and the reputation of the website. A strong domain is more likely to rank higher in search engine results and attract organic traffic.
A doorway page is a web page specifically designed to rank highly in search engine results pages (SERPs) for a particular keyword or phrase, but offers little or no valuable content to users.
Doorway Page: A webpage created specifically to attract search engine traffic by using deceptive tactics, often displaying different content to search engine crawlers than to human visitors.
Double Opt In: A marketing process that requires individuals to confirm their consent to receive communications or subscribe to a service by responding to a confirmation email or message.
The drop-out rate refers to the percentage of individuals who discontinue or leave a program, course, or event before completing it.
Drupal is an open-source content management system (CMS) that allows users to build and manage websites and online applications.
DSP stands for Demand-Side Platform. It is a software platform that enables advertisers to buy and optimize digital advertising inventory in real-time across multiple ad exchanges.
Duct Tape Marketing: An approach to marketing that emphasizes simplicity, practicality, and effectiveness, similar to the versatility and reliability of duct tape. It focuses on leveraging low-cost, high-impact strategies to attract and retain customers.
Duplicate Content: Content that appears on multiple web pages or digital channels, either within the same website or across different websites.
Dwell Time: The amount of time a user spends on a webpage or platform before navigating away or engaging with other content.
Dynamic Content: Content that is varied and personalized to tailor to the specific needs and preferences of individual users, often changing in real-time based on data-driven insights and user behaviors.
Dynamic Keyword Insertion is a feature that allows marketers to automatically insert specific keywords into their ads or website content based on the search query or user's behavior.
Dynamic recommendations refer to personalized suggestions or suggestions that are tailored in real-time based on an individual's preferences, behavior, or context.
Earned Media - Refers to the publicity and exposure gained through word-of-mouth, social media conversations, shares, mentions, reviews, or recommendations, which are not paid for or owned by the brand or organization.
Ebook: An electronic version of a book that can be read on various digital devices.
eBooks: Digital books that can be read on electronic devices such as e-readers, tablets, and smartphones.
Ecommerce Online buying and selling of goods and services through the internet.
E Commerce: The buying and selling of goods or services over the internet.
eCPM stands for effective cost per mille, which is a performance metric used in digital advertising. It represents the average revenue earned per 1000 impressions generated by an ad campaign.
E Cpm: The abbreviation for Effective Cost Per Mille, which is the cost advertisers pay for every one thousand impressions their ad receives that have the potential to be viewed.
eCRM: Electronic customer relationship management (eCRM) refers to the use of digital tools and technologies to manage and enhance interactions with customers, enabling organizations to efficiently and effectively build relationships and provide personalized experiences in the digital era.
Editing: The process of reviewing and refining a written or visual content to improve its clarity, coherence, and overall quality.
Editorial Brief: A document that outlines the objectives, requirements, and guidelines for creating editorial content, such as articles, blog posts, or videos, with a focus on providing direction to content creators and ensuring alignment with the brand's messaging and goals.
An editorial calendar is a schedule or plan that outlines the timing and content of marketing and communications activities, such as blog posts, social media updates, and newsletter releases. It helps to organize and coordinate the creation, publishing, and distribution of content to ensure a consistent and strategic approach to marketing efforts.
Effective Cost per Thousand (eCPM): A metric used in advertising to measure the cost required to reach one thousand target audience members, taking into account the effectiveness of the advertising campaign.
Email: Electronic mail, a way of sending digital messages over the internet.
Email Automation: The process of sending targeted and personalized emails to a group of recipients automatically, based on predefined triggers or user actions.
Email Campaign: A targeted marketing strategy that involves sending a series of emails to a specific group of individuals with the intention of promoting a product, service, or event.
Email Lists: Collections of email addresses used for sending targeted marketing messages and communication to a specific group of individuals or customers.
Email List Segmentation: The practice of dividing an email list into smaller, distinct segments based on specific criteria such as demographic, behavioral, or engagement metrics in order to deliver more targeted and personalized email campaigns.
Email Marketing: A digital marketing strategy that involves sending promotional messages and information to a targeted audience via email.
Email spam refers to unsolicited messages sent in bulk through email platforms, typically for commercial or advertising purposes, often without the recipient's consent.
Embedding: The process of integrating or incorporating a piece of content, such as videos, images, or codes, into another platform or webpage.
Feeling or state of mind associated with a particular experience, often influencing human behavior and decision-making.
End User: A person or entity that utilizes a product or service for its intended purpose.
eNewsletter: A digital newsletter delivered via email, typically used by businesses and organizations to share updates, promotions, and other relevant content with subscribers.
Engagement Rate - It is a metric used to measure the level of interaction and involvement of an audience with specific content or marketing campaigns, usually expressed as a percentage.
Entrepreneur on Fire: Refers to a successful and highly motivated entrepreneur who consistently demonstrates passion, drive, and a relentless commitment to achieve their goals in the business world.
Entry Page: The first webpage a user accesses when visiting a website.
EPC: EPC stands for Earnings Per Click. It is a metric used in affiliate marketing to measure the average earnings generated per click on an advertisement or affiliate link.
Ethics: Set of moral principles that guide decision-making and behavior, ensuring fairness, honesty, and responsibility in marketing practices.
Evaluation: The process of assessing and analyzing the effectiveness, impact, or value of a marketing campaign, strategy, or initiative.
Event Marketing: A marketing strategy that involves the promotion and showcasing of a product, brand, or company through live events, such as conferences, trade shows, or product launches.
Evergreen Content: Content that remains relevant and valuable over a long period of time, attracting continuous traffic and engagement.
Exclusivity - The state of being limited or restricted to a particular individual, group, or product, often leading to enhanced perceived value or privileged access.
Exit Page: The last page that a user visits before leaving a website or online platform.
Exit Rate: The percentage of visitors who leave a website from a specific page after viewing multiple pages.
Experimental Content: A type of marketing content that involves testing new ideas, formats, or strategies to gather insights and gauge the response of the target audience before scaling up.
Extensible Markup Language (XML): A standard markup language used for encoding documents in a format that is both human-readable and machine-readable.
External Linking refers to the process of connecting one website to another through clickable links.
Ezine: A digital publication or magazine that is distributed via email to subscribers.
Facebook: A popular social media platform where users can create profiles, connect with others, and share various forms of content.
Facebook Ads Manager: A platform provided by Facebook that allows advertisers to create, manage, and optimize their advertising campaigns on the Facebook and Instagram platforms.
Facebook Advertising refers to the promotional strategies and campaigns conducted by businesses on the Facebook platform to reach and engage with their target audience.
A Facebook Application refers to customized software programs built to run within the Facebook platform, providing various features and functionalities such as games, quizzes, polls, and other interactive experiences for users.
Facebook Audience Insights is a tool provided by Facebook that helps marketers understand and analyze their target audience by providing data and insights on demographics, interests, and behaviors of the users on the platform.
Facebook Live is a live streaming feature on the Facebook platform that allows users to broadcast and view real-time video content.
Facebook Marketing refers to the practice of promoting products, services, or brands using Facebook's platform and tools.
Facebook Messenger Bots: Automated chatbots designed to interact with users on the Facebook Messenger platform, providing instant responses and assistance to inquiries.
Fact Browser: A tool or software that allows marketers to quickly access and gather factual information, statistics, and data related to various topics or industries, aiding in market research and decision-making processes.
FAQ stands for Frequently Asked Questions. It is a compilation of commonly asked questions and their corresponding answers, usually provided by businesses or organizations to provide quick and easy access to information for users or customers.
A favicon is a small icon that represents a website or brand and is typically displayed in the browser tab or bookmark bar.
Feature: A distinctive characteristic or functionality of a product or service that differentiates it from competitors.
Feature snippets: Concise, highlighted information displayed at the top of search engine results, providing direct answers to user queries.
Feed Reader: A software tool or application that allows users to gather and view content from multiple websites by subscribing to their RSS or Atom feeds.
Fill Rate: The percentage of customer orders that are successfully fulfilled and delivered as requested.
First Mover Advantage: A competitive advantage achieved by being the first company to enter a market with a new product or service, giving the company an opportunity to establish brand recognition and gain market share before competitors.
First Party Data: Information collected directly from customers or users by a company or organization. This data is usually obtained through interactions, transactions, or engagement with the company's owned platforms or channels.
Fizzle: Refers to the gradual decline or failure of a marketing campaign or product due to lack of interest or success.
Flash: A technology used to create interactive multimedia content, typically animations or video elements, that are displayed on a website or application.
Flat Rate: A fixed, predetermined amount charged for a particular product or service, regardless of quantity or usage.
Flog - A term describing the practice of creating fake online blogs or reviews to promote a product or service, often misleading consumers about the authenticity of the information.
Focus Group: A market research method that involves a small group of individuals who are brought together to provide feedback and opinions on a product or service.
Fold refers to the portion of a webpage that is immediately visible to users without scrolling.
Form: The physical appearance or structure of a product, advertisement, or any marketing collateral.
Formats: The distinct types or arrangements in which marketing content or media is presented to the target audience, such as print advertisements, TV commercials, social media posts, emails, and banners.
A forum is an online platform or community where people can engage in discussions, ask questions, and share information on specific topics of interest.
Frames: In marketing, frames refer to the mental filters or perspectives through which individuals interpret and make sense of the information presented to them. Frames play a crucial role in shaping consumer perceptions, attitudes, and behaviors.
Freelance writers: Individuals who provide writing services on a project basis, often working independently and not bound by exclusive contracts with any particular employer.
Freemium: A business model that offers basic products or services to users for free, while charging for additional premium features or enhanced versions.
Frequency: The number of times an advertisement or communication is delivered to a specific audience within a given time period.
Frequency Cap: A limit on the number of times an advertisement can be shown to a unique user within a specific time period.
Fresh Content: New and recently created information, such as articles, blog posts, or social media updates, that is relevant and engaging for the target audience.
Freshness Algorithm - A computer program or algorithm used by search engines to determine the relevance and ranking of content based on its recency or freshness.
Friction: In marketing, friction refers to any aspect or element that creates obstacles, resistance, or difficulties in the customer's experience or journey, potentially impeding their progress or causing dissatisfaction.
Funnel: In marketing, a funnel refers to the process of guiding potential customers from initial awareness to final purchase, with each step designed to filter out less interested individuals. The funnel concept visually represents the customer journey, narrowing down the number of individuals as they progress through the stages of awareness, interest, consideration, and ultimately, conversion.
Gain Higher Ground is a marketing term that refers to the act of surpassing competitors or achieving a stronger market position.
Geographical Targeting: A marketing strategy that focuses on reaching specific demographics or consumers within a designated location or geographic area.
Geo Targeting: The practice of delivering marketing messages and advertisements to a specific audience based on their geographic location.
Ghostwriter: A professional writer who is hired to create written content on behalf of someone else, typically without being acknowledged or credited for their work.
GIF89a is a file format that supports animations and is commonly used in digital marketing to display short, looping image sequences.
Goal: A desired outcome or objective that an individual or organization aims to achieve through their actions and efforts.
Google+: A now-defunct social networking platform launched by Google in 2011, which allowed users to connect and interact with others, share updates, and join communities based on their interests.
Google Ads is an online advertising platform that allows businesses to display their ads on Google search results and partner websites.
Google AdSense is an online advertising program developed by Google.
Google AdWords: An online advertising platform developed by Google that enables businesses to display their advertisements on Google search results pages, as well as on various partner websites within the Google Display Network. Advertisements are shown to users based on relevant keywords and targeting options selected by the advertiser.
Google Algorithm: A set of rules and calculations used by Google to determine the relevance and ranking of web pages in search engine results.
Google Analytics: A web analytics service provided by Google that tracks and reports website traffic and user behavior for businesses and website owners.
Googlebot is the web crawling software used by Google to discover and index web pages.
Google Data Studio: A free web-based tool provided by Google that allows users to visualize and analyze data from various sources through customizable reports and dashboards.
Google Hummingbird is an algorithm update introduced by Google in 2013 to improve search results by better understanding the intent behind search queries and delivering more relevant information.
Google Juice: Also known as link juice, Google juice refers to the strength, relevance, and authority that a website gains from inbound links pointing to it from other credible websites. This "juice" helps improve the website's search engine optimization (SEO) and boosts its visibility on Google's search engine results pages (SERPs).
Google My Business: A free tool provided by Google that allows businesses to create and manage their online presence across various Google platforms including Search and Maps.
Google News: A news aggregation service provided by Google that pulls headlines, articles, and other news content from various sources and presents them in a user-friendly format.
Google Panda: A major algorithm update launched by Google in 2011 to improve the quality of search results by penalizing websites with low-quality or thin content.
Google Penguin is an algorithm update by Google that targets and penalizes websites for engaging in manipulative practices to improve search engine rankings.
Google Search Algorithm: A complex and ever-evolving mathematical formula used by Google to determine and rank the relevance of web pages in response to user search queries.
Google Search Console is a web service provided by Google that enables website owners to monitor and maintain their presence in the Google search results.
Graph Search: A search functionality provided by social media platforms that allows users to retrieve information based on the relationships, connections, and preferences of their network.
Grey Hat SEO refers to techniques used in search engine optimization that are not explicitly prohibited but may violate ethical guidelines.
Groundswell: A phenomenon referring to the rise or surge of public opinion, sentiment, or engagement on a particular topic, typically facilitated through social media and online platforms.
Guarantee Images: Visual representations or graphics that are used to support and convey the promise of quality, reliability, or customer satisfaction associated with a product or service.
Guerilla Marketing: A non-traditional, unconventional marketing strategy that relies on creativity and surprise to promote a product or service in unexpected ways, often on a low budget.
Guest Blogging: A practice where a person writes and publishes a blog post on someone else's website to gain exposure and reach a wider audience.
H1 Tag: An HTML tag used to designate the main heading of a webpage.
H2, H3 etc. tags: Markup elements used in HTML to structure and organize headings within web content. H2 represents a second-level heading, H3 represents a third-level heading, and so on. These tags are important for search engines and also help readers quickly understand the hierarchy and organization of the content on a web page.
Habitual Decision Making: The process of making choices based on established routines and past behaviors without considering alternative options or extensive deliberation.
Halo Effect: A cognitive bias where positive or favorable perceptions of a certain aspect or attribute of a person, brand, or product influence overall judgments or evaluations to be more positive or favorable.
Hangout: A casual gathering or meeting place where individuals come together to relax, socialize, and engage in conversations.
Hard Bounce: A hard bounce refers to the unsuccessful delivery of an email due to a permanent error, typically caused by an invalid or non-existent recipient email address.
Hard Sell: A persuasive marketing approach that uses a direct, aggressive, and persistent strategy to convince potential customers to make a purchase.
Hashtag: A metadata tag marked with a hash symbol (#) used on social media platforms to categorize and organize content related to a specific topic.
Hashtags are words or phrases preceded by the # symbol, used on social media platforms to categorize and organize content related to specific topics or themes.
Heading tags are HTML tags used to define the headings and subheadings of a webpage.
Head To Head Competition: A direct competition between two or more companies that offer similar products or services in the same market.
A heatmap is a graphical representation of data where the values are displayed using color to indicate their intensity or magnitude within a particular area or subject.
Heat Map: A graphical representation that uses colors to visually indicate the areas of highest and lowest activity or concentration within a given space.
Hidden Object: A term used in marketing to refer to a visual element or feature deliberately concealed within a piece of content, such as an advertisement or packaging design. Hidden objects are typically used to engage and challenge the viewer to actively search for and discover the concealed element, adding an element of surprise or entertainment to the marketing communication.
Hidden Text refers to text that is not visible to website visitors but is included in the source code of a webpage.
Hit: A single user request made to a website server.
Homepage: The main or introductory page of a website that serves as the initial point of entry for visitors. It typically provides an overview of the website's content and navigation options.
Hosting: The service of providing a platform or server space for storing and displaying websites or online content.
House Ad: A marketing advertisement or promotional content created and showcased by a company for its own products or services, typically appearing within its own media channels or platforms.
House List: A database or roster of existing customers or contacts that a company maintains in order to engage in targeted marketing efforts and communication.
House Style: The consistent and distinctive visual and verbal identity of a brand, company, or organization, which encompasses the design elements, tone, and language used in all marketing and communication materials.
Hreflang Tag: A code snippet added to the HTML of a webpage to indicate the language and regional targeting of that specific page.
HTML stands for Hypertext Markup Language. It is the standard markup language used for creating and structuring the content of web pages.
HTML Banner: A type of graphical advertisement displayed on websites and created using HTML code. It typically consists of images, text, and clickable links to promote a product, service, or brand.
Html Email: An email that is formatted using HTML (Hypertext Markup Language), allowing for the inclusion of images, colors, and interactive elements, thus enhancing the visual appearance and overall effectiveness of the message.
HTTPS: An abbreviation for Hypertext Transfer Protocol Secure, HTTPS is the secure version of HTTP, commonly used for securely transmitting data between a web browser and a website.
Hubspot: A widely used customer relationship management (CRM) software platform that offers various tools and features to help businesses with marketing, sales, and customer service activities.
Hybrid Model: A marketing strategy that combines both traditional and digital marketing approaches to reach and engage with target audiences.
Hyperlink: A clickable element or text that, when selected, activates a connection to another webpage, document, or resource on the internet.
Iframe: An HTML element that allows the embedding of another web page within the current page.
Ignite Social Media is a marketing agency specializing in social media strategy and execution.
IM: Short for Instant Messaging, IM refers to the real-time exchange of written messages between individuals or groups over the internet or a network.
IM Impact refers to the influence or effect that an integrated marketing campaign has on the desired target audience.
Impression - A single instance of an advertisement being displayed or shown to a user.
Impression Fraud refers to the fraudulent manipulation of online advertisement metrics, specifically the number of impressions generated.
Impressions: The number of times an ad or content is displayed or shown to a user.
Impression Share: The percentage of ad impressions a campaign or ad has received out of the total available impressions in a specific target audience.
Inbound Link: A hyperlink on another website that directs users to a specific webpage on your own website.
Inbound Marketing - a marketing strategy that focuses on attracting potential customers through content creation, social media engagement, and search engine optimization, rather than traditional advertising methods.
Incentivized Traffic: Refers to the practice of providing rewards or incentives to visitors or potential customers in exchange for their engagement or actions, such as clicking on ads, signing up for offers, or completing desired actions.
Indexed Pages: The total number of web pages that have been discovered and stored by search engines for inclusion in their search results.
Industry News: Information and updates regarding the latest developments, trends, and events within a specific market or industry.
Influencers: Individuals with a substantial following and online presence who have the ability to impact the opinions, behaviors, and purchasing decisions of their audience.
Infographic: A visual representation of information or data that incorporates images, graphics, and minimal text to convey complex concepts or data points in a concise and easily understandable format.
Information Architecture: The practice of organizing and structuring information in a way that makes it easy to find, navigate, and understand.
Instagram is a social media platform that allows users to share photos and videos with their followers.
Instagram Advertising: The practice of using Instagram's platform to promote products or services through paid advertisements, reaching a wider audience and targeting specific demographics.
Instagram Stories: A feature on the social media platform Instagram that allows users to share photos and videos that disappear after 24 hours.
Instagram TV (IGTV) is a feature within the Instagram app that allows users to create and share long-form vertical videos on their Instagram profiles.
Integrated Marketing: A strategic approach that combines multiple marketing channels and tactics to deliver consistent, cohesive, and unified messages to the target audience.
Integrity: The quality of being honest, transparent, and adhering to moral principles, especially in the context of business practices.
Interactivity: The ability of a marketing campaign or platform to engage and involve users, allowing them to actively participate, provide feedback, and contribute to the overall experience.
Internal Link: A hyperlink that directs the user from one webpage to another webpage within the same website or domain.
Internal site search refers to the function on a website that allows users to search for specific content within the same website.
Internet Explorer is a web browser developed by Microsoft.
Interstitial: An advertising format that appears between two content pages or during a disruption in user flow, typically in the form of full-screen ads or pop-ups.
Interview: A conversation or meeting between two or more individuals, typically conducted to gather information, assess qualifications, or make decisions.
Invisible Web: Refers to the part of the internet that is not indexed by traditional search engines and is not easily accessible to the general public.
IP address: A unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.
IxD stands for Interaction Design. It refers to the practice of designing interactive digital products or services to enhance user experiences.
Jargon: Specialized vocabulary or language used within a specific industry or profession, often difficult for others outside that field to understand.
Java is a widely-used programming language known for its versatility and ability to run on different platforms.
JavaScript is a programming language primarily used for adding functionality and interactive features to websites and web applications.
JavaScript is a programming language commonly used for creating interactive elements and enhancing functionality on websites.
JIT stands for Just-in-Time. It is a strategy in marketing where products or materials are delivered or produced at the exact time they are needed, minimizing inventory and reducing costs.
Job Lot: A group of items or goods that are being sold together as a single unit, typically at a discounted price compared to individual purchases.
Joint Demand refers to the demand for two or more products or services that are used together or are interrelated.
A joint venture is a business arrangement where two or more companies collaborate and combine resources to pursue a specific project or achieve a common goal.
Joomla is a free and open-source content management system (CMS) used for creating and managing websites.
A judgment sample refers to a non-random selection of participants based on the researcher's subjective judgment and expertise.
Junket: A marketing tactic where a company organizes a trip or event for influential individuals, such as journalists or industry experts, to promote their products or services.
Junkmail: Unwanted or unsolicited promotional material sent via physical mail or email.
Kaizen is a business strategy that focuses on continuous improvement and small, incremental changes to processes and systems.
Kanban: A lean manufacturing technique used to manage and visualize work processes in order to increase efficiency and reduce waste.
Kei Analysis: A method used to determine the effectiveness and competitiveness of specific keywords in online marketing campaigns.
A key account refers to a valuable and strategic customer or client that plays a significant role in generating revenue and driving business growth.
Key Buying Criteria: The factors and considerations that influence a consumer's decision-making process when choosing a product or service.
Key Items: Essential or significant products, services, or offerings that are central to a business or marketing strategy. These items play a pivotal role in attracting customers, generating revenue, and achieving business objectives.
Key Performance Indicator (KPI): A measurable value used to evaluate the success of an organization or individual in achieving specific objectives.
Key Performance Indicator (KPI): A metric used to measure the performance and effectiveness of specific actions or goals in a marketing campaign or strategy.
Key Prospects: Refers to the individuals or organizations who have a high potential to become valuable customers or clients due to their strong alignment with the products or services being offered.
KeyWirky (noun): An innovative marketing strategy or concept that combines key elements of uniqueness, creativity, and quirkiness to grab the attention of target audience and encourage engagement.
Keyword: A significant word or phrase that is used to indicate the main subject or focus of a piece of content, which helps in making it discoverable by search engines.
Keyword Density: The measure of how frequently a specific keyword appears within a given piece of content, relative to the total number of words in that piece of content.
Keyword Frequency: The number of times a specific keyword appears within a given piece of content or a website.
Keyword Marketing: The practice of targeting and optimizing specific keywords or phrases in online content, advertisements, and campaigns to increase visibility and attract relevant audience.
Keyword phrases are specific and targeted terms consisting of multiple words that are used in online searches to find relevant information or to perform search engine optimization (SEO) activities.
Keyword Ranking: The position at which a specific keyword appears in search engine results pages (SERPs) in relation to other websites or pages.
Keyword Research: The process of identifying the relevant words and phrases that people use when searching online to optimize website content and improve search engine rankings.
Keywords: Words or phrases that are commonly used to search for particular information or topics online. In marketing, keywords are selected and utilized to optimize search engine rankings and improve the visibility of a website or ad.
Keyword Density refers to the measurement of the number of times a keyword or phrase appears in a piece of content, usually expressed as a percentage of the total word count.
Keywords Research is the process of identifying and analyzing popular words or phrases used by target audiences in search engines, with the aim of optimizing marketing strategies and improving visibility on search engine results pages.
Keyword stuffing is the practice of excessively and unnaturally inserting keywords into a webpage or content with the aim of manipulating search engine rankings.
Keywords Tag: A meta tag embedded in the HTML code of a webpage that includes a list of keywords or phrases relevant to the page's content, helping search engines understand the main topics of the webpage.
Keyword Stemming: The process of truncating or reducing a keyword to its base or root form, usually to capture variations and different forms of the keyword in order to enhance search engine visibility and improve search results.
Keyword Stuffing: The practice of excessively and unnaturally inserting a high volume of keywords into a webpage or content in an attempt to manipulate search engine rankings.
KISS Principle: The principle that emphasizes simplicity in marketing strategies and communications, encouraging minimal complexity to maximize effectiveness.
Klout: A measure of an individual's or brand's online influence and reach across various social media platforms.
Knocking copy refers to advertising or promotional material that directly criticizes or denigrates a competitor or their products/services.
Knowledge Gap: A discrepancy or lack of knowledge and understanding that exists between consumers' desired level of information and their current level of knowledge.
KPI stands for Key Performance Indicator. It is a metric used to evaluate the success and performance of a specific goal or objective in marketing.
A landing page is a web page specifically designed to capture the attention and interest of visitors, typically through a call-to-action, with the purpose of converting them into leads or customers.
Landing Page Optimization: The process of improving and maximizing the performance of a landing page to increase the likelihood of visitors taking a desired action.
Landing Pages: Web pages specifically designed to capture visitor's information or prompt them to take a specific action, usually as a part of a marketing campaign.
Latent Semantic Indexing (LSI) is a technique used in natural language processing to analyze and identify the underlying meaning and relationships between words and documents.
Lead: A potential customer who has shown interest in a product or service.
Lead Generation refers to the process of identifying and attracting potential customers who have shown initial interest in a product or service.
Lead Magnet: A valuable and compelling offer or incentive provided by a business to prospects in exchange for their contact information or to encourage them to take a desired action.
Lead Management: The process of capturing, tracking, and nurturing potential customers (leads) throughout their journey, from initial contact to conversion or disqualification. It involves efficient organization, prioritization, and follow-up to maximize lead generation and improve sales outcomes.
Lead Nurturing: The process of building relationships with potential customers and guiding them through the sales funnel by providing valuable and relevant information at each stage of their buying journey.
Leads: Potential customers or individuals who have shown interest in a product or service and have provided contact information for further follow-up and nurturing by the marketing team.
Lead Scoring: A methodology used to determine the level of interest and sales readiness of potential customers or leads based on assigned points to specific actions and behaviors.
Lean Content: A marketing approach that focuses on creating concise and valuable content, eliminating any unnecessary elements or fluff, to effectively convey the intended message to the target audience.
Lifecycle Stages: The various phases that a customer goes through during their relationship with a company, including the stages of lead generation, acquisition, conversion, retention, and advocacy.
Lifetime Value (LTV) is a measure of the total revenue a customer generates over the course of their relationship with a business.
Lifetime Value (LTV): In marketing, Lifetime Value refers to the predicted net profit generated by a customer throughout their entire relationship with a company or brand.
Like Gate: A feature used on social media platforms that requires users to "like" a page or post in order to access exclusive content or promotions.
Link: A hyperlink that connects one webpage to another, allowing users to navigate between different web pages or websites.
Linkbait - Content created with the intention of attracting a large number of inbound links from other websites, typically by being controversial, sensational, or highly useful.
Link Bait: Content created with the intention of attracting attention and encouraging others to share it, often resulting in a higher number of inbound links to a website.
Link Building: The process of acquiring and generating links from external websites to improve the visibility and authority of a target website.
Link Checker: A tool or software used to verify the validity and functionality of hyperlinks on a website, ensuring that they lead to the intended destination without any errors or broken links.
LinkedIn is a professional networking platform used to connect with colleagues, industry professionals, and potential business partners.
Link Exchange: A cooperative arrangement between two websites where they exchange hyperlinks to drive traffic and improve search engine rankings.
Link Farm: A network of websites that exchange excessive amounts of links with the primary purpose of artificially increasing search engine rankings.
Link Popularity: The measure of the quantity and quality of inbound links pointing to a particular website or web page.
Link Profile: A collection of all the hyperlinks directed towards a particular website, including the source, quality, and relevance of each link.
Link Reclamation - A process of identifying and reclaiming lost or broken links pointing to a website, typically done to improve search engine rankings and enhance overall website visibility.
Link Rot: The phenomenon where hyperlinks on the internet become broken or no longer lead to the intended destination due to the linked content being changed, moved, or deleted.
Link Text: The clickable or highlighted text within a hyperlink that directs users to another webpage or resource when clicked.
Live Streaming: The act of broadcasting real-time video and audio content over the internet, allowing viewers to watch the event or content as it happens.
Local Search refers to the process of using search engines to find information or businesses within a specific geographic area.
Local SEO refers to the practice of optimizing a website to increase its visibility and ranking in local search engine results.
A log file is a file that contains records of events or actions that have occurred within a system or application.
Long Domain Name: A domain name that contains a relatively large number of characters.
A long tail keyword is a specific and highly targeted keyword phrase that is longer and more specific than a general keyword.
Long Tail Keywords: Specific and niche search terms that are longer and more specific than generic keywords, usually consisting of three or more words. These keywords have lower search volume but tend to be more targeted and conversion-driven.
Lookalike Audiences: Target audiences created by digital platforms that closely resemble the characteristics and behaviors of a specific user segment, enabling marketers to reach new potential customers with similar interests and demographics.
LTV:CAC stands for Lifetime Value to Customer Acquisition Cost. It is a ratio used in marketing to measure the relationship between the lifetime value of a customer and the cost of acquiring that customer.
Managed WordPress Hosting refers to a service where a hosting provider takes care of the technical aspects of running a WordPress website, including software updates, security, backups, and optimization.
Manual Submission: The process of manually submitting information, such as website links or content, to online directories, search engines, or other platforms, typically done by individuals or businesses to improve visibility and reach a wider audience.
Map Packs: The additional downloadable content (DLC) in video games that provides new maps for players to explore and engage in gameplay.
Marketing Automation is the use of technology to automate and streamline marketing tasks, processes, and workflows, enabling organizations to effectively manage and nurture leads, personalized communication, and analyze data to drive customer engagement and improve sales efficiency.
Marketing Mix: A strategic combination of product, price, promotion, and distribution (place) decisions made by organizations to satisfy customers and achieve their marketing objectives.
A marketing plan is a strategic document outlining the goals, objectives, and tactical actions to promote a product or service within a specific timeframe.
Mashable: A digital media and entertainment platform providing news, information, and insights about technology, marketing, and social media.
Mashup: A combination of different elements, such as data, content or features from various sources, to create a new integrated product or service.
Mass Customization: A marketing strategy that combines the efficiency of mass production with the uniqueness and personalization associated with custom-made products or services.
Media Kit: A collection of promotional materials and information about a company, product, or event, typically provided to media outlets to help them understand and cover the subject in their stories or reports.
Meme: A cultural or behavioral idea or concept that spreads rapidly through social media and internet platforms.
Mentions: Refers to instances where a brand, product, or individual is acknowledged or referenced in online content, such as social media posts, articles, or blog posts.
Meta Data: Data that provides information about other data, such as the title, description, author, and data format.
Meta Element: A piece of code or information added to a webpage's HTML that provides important metadata about the webpage, such as its title, description, and keywords.
Meta keywords are a type of metadata that provide a brief summary of the main keywords or phrases relevant to a webpage's content.
Meta Keywords or Keyword Tag: A meta element in the HTML code of a webpage used to define specific keywords or phrases relevant to the content of the page. These keywords are used by search engines to determine the relevance and topic of the page.
Meta Search Engine: A search engine that retrieves and displays search results from multiple search engines simultaneously by combining and organizing the data.
Meta search engines are search engines that aggregate the results from multiple search engines into a single list.
Meta Tag Generator: A tool or software that helps generate meta tags, which are snippets of code that provide information about a webpage. Meta tags help search engines understand the content and context of a webpage, and can impact how the page appears in search engine results.
Meta Tags: Meta tags are snippets of code placed in the HTML of a webpage that provide information about the page's content to search engines. They help search engines understand the context of the webpage and improve its visibility in search results.
Metric: A quantifiable measurement used to assess the performance or success of a marketing campaign or strategy.
Microblogging is a form of online communication that allows users to share short posts or updates, typically consisting of a few sentences or paragraphs.
Microsite: A small, specialized website that is separate from the main brand's website, typically created to focus on a specific product, campaign, or event.
Microsoft Search Alliance: A partnership between Microsoft and Yahoo! that allows advertisers to reach a larger audience through combined search advertising efforts.
Middle of the Funnel: The stage in the customer journey where potential customers have shown interest in a product or service and are actively considering making a purchasing decision.
Mini Browser: A compact web browser designed for use on small screens such as mobile phones or handheld devices. It allows users to access and browse the internet with limited screen space and optimized features.
Mirror sites: Duplicate websites that store and display the same content as the original site, intended to improve accessibility and decrease network congestion.
Mobile: Referring to the ability to access and interact with digital content, services, or applications on a portable device such as smartphones or tablets.
Mobile Advertising: A form of advertising that is designed and tailored specifically for mobile devices, such as smartphones and tablets, reaching users through various mobile applications or mobile websites.
Mobile First Index: A method used by search engines to primarily rank and index websites based on their mobile version's content and user experience.
Mobile Marketing: Advertising and promotional activities performed through mobile devices, such as smartphones and tablets.
Mobile Optimization: The process of designing and adapting a website or digital content to ensure optimum functionality and user experience on mobile devices such as smartphones and tablets.
Mobile Page Optimization: The process of improving website pages to ensure they are easily accessible and user-friendly on mobile devices, such as smartphones and tablets.
Moderator: A person responsible for facilitating and guiding discussions or interactions within a group or community to maintain order and ensure fair participation.
Monetizing refers to the process of generating revenue or making money from something, such as a product, service, or content.
Monthly Recurring Revenue (MRR): The amount of predictable and recurring revenue generated by a business on a monthly basis.
Monthly Recurring Revenue (MRR): The total amount of revenue that a business generates from its subscription-based products or services on a monthly basis.
Mousetrapping: a deceptive technique used to trap internet users on a website by disabling the usual navigation options, making it difficult for them to leave.
MRR stands for Monthly Recurring Revenue. It is the predictable and recurring revenue generated by a business on a monthly basis from its subscription-based products or services.
Multipurpose Content: Content that can be used across different marketing channels and platforms, serving multiple purposes and audiences.
Multivariate Testing: A method of testing multiple variations of a marketing element simultaneously to analyze and determine the most effective combination for achieving desired outcomes.
Narrow and Deep: A marketing strategy that focuses on targeting a specific niche market and fully understanding and serving the needs and preferences of that market segment.
Native Advertising: A form of paid online advertising that matches the form and function of the platform it appears on.
Natural search, also known as organic search, refers to the process of discovering and accessing website content through search engine results pages without any paid advertising or direct promotion. It involves optimizing a website's visibility and relevance to improve its ranking in search engine results.
Navigation refers to the process or action of moving through a website or application, typically facilitated by menus, buttons, or links, allowing users to easily find and access different sections or pages.
Need profiling: The process of collecting and analyzing information about the specific requirements, preferences, and desires of a target audience to understand their underlying needs and motivations.
Negative SEO refers to malicious activities aimed at sabotaging a website's search engine rankings.
Netiquette: The code of conduct concerning online communication, including proper etiquette, respectful behavior, and adherence to social norms.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and assess the likelihood of customers recommending a company or product.
Net Promoter Score (NPS) - A metric that measures customer loyalty by categorizing customers as Promoters, Passives, or Detractors based on the likelihood of them recommending a product or service to others.
Network Effect: The phenomenon where the value and utility of a product or service increases as more individuals or entities participate or adopt it.
New Media Marketing refers to the practice of promoting products, services, or brands using digital platforms and technologies, such as social media, websites, mobile apps, and online advertisements.
News Feed: A constantly updated stream of content, including text, images, and videos, that is personalized and displayed to users based on their preferences and connections on a particular platform or website.
Newsgroup - An online platform or forum where users can discuss and share information on specific topics of interest.
Newsletter Marketing: A promotional strategy that involves the distribution of regularly scheduled newsletters to a targeted audience, typically containing relevant and engaging content, updates, and offers related to a brand, product, or service.
News Reader: A software or application that allows users to aggregate and read news articles and updates from multiple sources in one place.
New to the World Product: A completely original product that is introduced to the market for the very first time.
Niche: A specialized segment of the market that caters to the specific needs and preferences of a particular group of customers.
Niche Product: A specialized product that caters to a specific market segment with unique needs or preferences.
Nofollow Link: A type of hyperlink that includes a specific attribute instructing search engines not to follow the link and not to pass on any authority or ranking to the linked page.
A No Follow Link is a type of hyperlink that does not pass on any search engine optimization (SEO) value or authority to the website it is linked to.
Nofollow Links: HTML attribute used on hyperlinks to instruct search engines not to pass any authority or SEO value to the linked website.
Noindex: A meta tag used in HTML to instruct search engines not to index a specific web page, preventing it from appearing in search engine results pages (SERPs).
Nomenclature - A system of naming or classifying something.
NPS: Net Promoter Score, a metric used in marketing to measure customer loyalty and satisfaction based on the likelihood of customers referring a product or service to others.
Offer: A proposal made by a company or individual, presenting goods or services for sale to potential customers.
Offers: Marketing incentives or promotions designed to attract and entice potential customers to purchase a product or service.
Off Page Optimization refers to the activities performed outside of a website to improve its search engine rankings. These activities mainly include building high-quality backlinks and increasing online presence through social media and other platforms.
Omnichannel: A marketing strategy that integrates multiple channels, such as online platforms, physical stores, and mobile apps, to provide a seamless and consistent customer experience.
Online Advertising: refers to promotional activities conducted through the internet with the aim of reaching and engaging a target audience in order to promote products, services or brands.
An online press release is a written communication that is distributed through the internet to inform the public about a newsworthy event or announcement relating to a company or organization.
Online Reputation Management is the practice of monitoring and maintaining a positive image and reputation of a brand or individual on the internet.
On-Page Optimization: Refers to the process of optimizing various elements on a website, such as content, HTML tags, and meta data, in order to improve its visibility and relevance for search engines.
On Page SEO refers to the practices and techniques used to optimize the content and structure of a webpage in order to improve its visibility and ranking on search engine results pages.
OOPS stands for Out of Pocket Spending and refers to expenses that individuals pay for directly, typically in cash or from personal funds, rather than using insurance or other forms of payment.
Open Exchange: A marketplace where advertisers and publishers can buy and sell ad inventory in real-time, using an auction-based model.
Open Graph: A protocol that allows web pages to become rich objects in a social graph, enabling them to be shared or liked on social media platforms with relevant metadata.
Open Rate: The percentage of recipients who open an email or view an advertisement out of the total number of recipients.
OpenSearch: A standardized protocol that allows search engines to provide search result data in a format that can be easily understood by other applications.
Open Source: Refers to software or technology that is made freely available to the public and can be modified, distributed, and used by anyone.
Operational CRM refers to the technology and processes used to manage and streamline customer interactions and transactions.
Opt-in: The act of willingly providing consent or expressing a desire to receive communication or participate in a particular program or service.
Opt-In Email: An email communication that is sent to recipients who have explicitly given their consent or "opted in" to receive emails from a particular sender or organization.
Opt out: The act of choosing to be excluded or removed from a particular marketing communication or mailing list.
Opt Outs Per Sale: The number of individuals who choose to unsubscribe or opt out from a marketing campaign or communication after making a purchase or completing a sale.
Organic: Refers to the use of natural and non-synthetic methods in the production and development of a product or service.
Original content refers to any type of creative material, such as articles, videos, or graphics, that is created by an individual or organization and is not copied or plagiarized from other sources.
Original Referrer: The initial source or website that referred a visitor to a particular website or online platform.
ORM stands for Online Reputation Management. It refers to the practice of monitoring and shaping the public perception of a brand or individual through managing their online presence.
OTT: OTT stands for "over-the-top" and refers to the streaming of video content over the internet without the need for traditional television broadcast or cable subscriptions.
Outbound Link: A hyperlink that redirects users from one website to another when clicked.
Outbound Links: Hyperlinks that direct users from one website to another external website.
Outreach refers to the proactive efforts made by a business or organization to connect and engage with a target audience or specific individuals outside of its existing network.
Over the Top: Refers to content, such as video or audio, that is delivered directly to users over the internet without the need for traditional broadcast or cable television providers.
Overture: An online advertising platform that was acquired by Yahoo in 2003. It provided a pay-per-click advertising model for businesses to promote their products or services on search engines and partner websites.
Owned Media: Content that is created and controlled by a company or individual and is published on their own channels or platforms, such as websites, blogs, social media accounts, or email newsletters.
Page Exit Ratio: The percentage of visitors who leave a website from a specific page, calculated by dividing the number of exits from that page by the total number of visits to that page.
Pagejacking is a fraudulent technique in which a website's content is stolen or copied without permission for the purpose of deceiving search engines and directing traffic to another site.
PageRank is an algorithm used by search engines to rank web pages based on their relevance and importance.
Page Request: A page request refers to a user's action of sending a signal to a server to retrieve a specific webpage. This request is typically initiated by clicking a link or entering a URL into a web browser.
Page Speed: Refers to the amount of time it takes for a web page to fully load and display its content.
Page Tags: Small snippets of code embedded within a website's HTML which help track and collect information about the website visitors, their actions, and the overall performance of the site.
Page Title: The title of a webpage that appears at the top of a browser's window and is typically displayed in search engine results.
Page View: A metric that represents the total number of times a webpage is viewed by users.
Page Views: The number of times a web page is loaded or refreshed by visitors.
Page Views per Visit: The average number of pages viewed by a visitor during a single session on a website.
Paid Advertising: A marketing strategy that involves paying for placement or promotion of a product, service, or brand through various channels such as search engines, social media platforms, or display networks.
Paid Inclusion: A marketing practice where website owners pay to have their web pages included in search engine results.
Paid Search: A form of online advertising where businesses pay to have their ads displayed prominently on search engine results pages, based on targeted keywords.
Pass on Rate: The percentage of individuals who share or forward a marketing message to others after receiving it.
Payment Threshold: The minimum amount of money that must be earned or reached before a payment can be processed or disbursed.
PayPal: An online payment system that allows individuals and businesses to make secure transactions over the internet using a linked bank account or credit card.
Pay per Click (PPC) - An internet advertising model in which advertisers pay a fee each time their ad is clicked, directing users to their website.
Pay per Click (PPC) - An advertising model in which an advertiser pays a fee each time their ad is clicked on by a user on a website or search engine.
Pay Per Lead (PPL) - A digital advertising pricing model where advertisers pay only for each qualified lead generated through their marketing efforts.
Pay Per Sale (PPS): A pricing model in which advertisers only pay a fee when a sale is generated as a direct result of the advertisement.
PC stands for Personal Computer, which is a multi-purpose electronic device designed for individual use. It typically consists of a monitor, keyboard, and central processing unit (CPU), and is capable of performing various tasks such as word processing, internet browsing, and multimedia playback.
Permalink: A permanent URL that directs users to a specific web page or content on a website.
Permission Marketing: A marketing approach that focuses on obtaining explicit consent from consumers to receive promotional messages and relevant communications. It emphasizes building trust and establishing mutually beneficial relationships with customers who actively permit companies to market to them.
Persona: A fictional representation of a target customer that helps marketers better understand and empathize with their audience.
Personalize: To customize or tailor something to suit the preferences, needs, or characteristics of an individual.
Phishing: A deceptive act of attempting to gather sensitive information, such as passwords or credit card details, through fraudulent emails or websites, often disguised as trustworthy entities.
Pinterest is a social media platform that allows users to discover, save, and share visual content, such as images and videos, in the form of virtual pinboards.
Pinterest Marketing refers to the strategic use of the Pinterest platform to promote products or services, increase brand awareness, and drive traffic to websites or online stores.
Plagiarism: The act of using someone else's work or ideas without giving them proper credit.
A plug-in refers to a software component that adds specific features or functionality to a larger software program, typically extending its capabilities or customizing it to user preferences.
Podcast: A digital audio or video file that is released in episodic format and can be downloaded or streamed on-demand for users to listen to or watch.
Pop Under Ad: A type of online advertisement that appears in a new browser window behind the current page, only becoming visible when the user closes or minimizes the current window.
Popup: A type of online advertisement that appears in a separate window or tab, usually interrupting the user's browsing experience.
A Pop Up Ad is a type of online advertisement that appears in a separate window or tab, often overlaying the website content, triggered by user interaction or automatic website functions.
Portal: A digital platform or website that serves as a gateway or central access point to various resources, information, and services related to a specific subject or industry.
Position: The unique placement and perception of a brand or product in the mind of the target market relative to competitive offerings.
Post Click: The actions and behaviors exhibited by a user on a website or landing page after they have clicked on an advertisement or link.
Post View: A post view refers to an instance where an ad or content is seen by a user on a website or social media platform. It is counted when the ad or content is displayed on a user's screen, even if the user does not interact with it.
PPC stands for Pay-Per-Click. It is an online advertising model where advertisers pay a fee each time their ads are clicked in search engine results or on websites.
A press release is a written communication that provides information to the media for the purpose of announcing news or events.
Private Blog Network (PBN): A network of private blogs owned by an individual or entity and used for SEO purposes.
Product Matrix refers to a visual representation or table that categorizes products based on various criteria, such as features, price, target market, or product lines. It helps in understanding the different offerings within a product portfolio and their positioning in relation to each other.
Programmatic Advertising: Automated process of buying and selling digital advertising space in real-time through the use of algorithms and technology.
Promoted Content: Advertising material that is strategically placed and sponsored to increase its visibility and reach within a specific audience or platform.
Promotion is a marketing activity that involves communication and persuasion to promote products or services.
Pushing Social refers to a marketing strategy that focuses on actively promoting and distributing content on social media platforms in order to increase brand visibility and engage with target audiences.
PV: An acronym for "Present Value." It refers to the current worth of a future sum of money, taking into account the time value of money.
Q&A: Stands for question and answer. It refers to a process or session where individuals ask questions and receive answers in order to gather information or address specific topics.
Qik: A term used to describe a video streaming and sharing application or platform.
QR Code: A two-dimensional barcode that can be scanned by a smartphone or QR Code reader to quickly access information, such as website URLs, contact information, or promotions.
Q Sort Technique: A research method that involves participants sorting a set of items or statements into predefined categories to reveal subjective opinions or preferences.
Qualified Lead: A potential customer who has shown a genuine interest and is more likely to make a purchase or take a specific action based on their interaction with a business or its marketing activities.
Qualified Traffic: The website visitors who have been pre-screened and meet specific criteria that make them more likely to engage with the content or convert into customers.
Qualitative data refers to non-numerical information that provides insights and understanding into the quality, characteristics, behaviors, or opinions of individuals or groups.
Qualitative Forecasting: A method of predicting future outcomes based on subjective judgement and expert opinions rather than statistical data and objective models.
Qualitative Media Effect: The impact or influence of media on a target audience's attitudes, opinions, perceptions, or behaviors, which is based on qualitative measures or subjective assessments rather than quantitative data.
Quality Assurance: A systematic process of ensuring that products or services meet the established standards and customer expectations through consistent monitoring and evaluation of processes and outputs.
Quality controls refer to the systematic processes and procedures put in place to ensure that products or services consistently meet or exceed established standards of quality.
Quality Creep refers to the gradual decline in the standard or level of quality in a product or service over time.
Quality Score: A measurement used by search engines to determine the relevance and quality of an advertisement or webpage, which helps determine the position and cost-per-click for paid search ads.
Quantcast: A digital marketing company that provides audience measurement and real-time advertising solutions.
Quantitative Data - Numerical information collected for analysis and measurement purposes.
Quantity refers to the amount or number of a particular product or service.
Queries: Questions or requests for information posed by users, typically in the form of keywords or phrases, in search engines or databases, to retrieve relevant data or content.
Query: A request for information or data from a database or search engine, usually presented in a question form.
Questions are expressions of curiosity or inquiry that seek information, clarification, or understanding.
Quicksprout: A digital marketing tool that provides website analysis, competitor research, and marketing optimization recommendations.
Quicktime is a multimedia framework developed by Apple that allows for the playback and recording of various types of audio and video files.
Quora: A question-and-answer platform where users can ask, answer, and interact with others on various topics.
Quotes: Written or verbal statements provided by a business that outline the pricing details and terms offered to a customer for a product or service.
QWERTY: The standard keyboard layout commonly used for typing on typewriters and computers.
Ranking - The position or placement of a website or webpage in a search engine's results page based on its relevance and quality in relation to a particular search query.
Rankings refers to the positioning or order in which entities or items are arranged based on specific criteria or factors, typically indicating their level of performance, popularity, or relevance compared to others in a given context.
Ranking Signal: A factor or criteria used by search engines to determine the order in which websites are displayed on search engine results pages.
Rate Card: A document or pricing list that outlines the standard rates and fees for advertising services, such as ad space, placements, or promotions, offered by a media company or platform.
Rational Appeals in Advertising - Using logical arguments and factual information to persuade consumers in a marketing message.
Reasons or factors that drive individuals to make purchasing decisions based on logical and practical needs or interests.
Reach refers to the total number of people or potential customers who are exposed to a marketing message or advertisement during a specific time period.
Readability refers to the ease with which written content can be understood and comprehended by the reader.
Reciprocal Linking - A mutual agreement between two websites to link to each other's content, often done to increase visibility and improve search engine rankings.
Reciprocal Links: Links that are exchanged between two websites, typically in order to create mutual referral traffic and improve search engine rankings.
Rectangle Ad: A type of online advertising format that is rectangular in shape and commonly used for display advertising on websites and mobile apps.
Reddit Marketing refers to the practice of utilizing the online platform Reddit to promote products, services, or brands by engaging with and targeting the Reddit community.
Referral: A recommendation or suggestion provided by an individual or organization to refer someone to a product, service, or business.
Referral Traffic: Referral traffic refers to the visitors who come to a website through external sources, such as links from other websites, social media platforms, or other digital channels.
Relevance Score: A metric used in advertising platforms to measure the suitability and effectiveness of an ad for a specific audience.
Remarketing is a marketing strategy that involves targeting and advertising to individuals who have previous interactions with a brand or its products, with the goal of encouraging repeat purchases or conversions.
Remarketing or retargeting refers to the practice of reaching out to individuals who have previously interacted with a brand or visited its website, using targeted ads to encourage them to take desired actions.
Repeat Visitors: Refers to individuals who visit a website or physical location more than once within a specific period of time.
Rep Firm: A Rep Firm, short for Representative Firm, is a company or agency that acts as an external representative on behalf of another company or organization to promote and sell their products or services to clients or customers.
Repurposing: The practice of altering or adapting existing content or materials to serve a different purpose or reach a different target audience.
Reputation capital refers to the overall value and perception of a company's reputation among its stakeholders. It represents the collective opinion and assessment of a company's credibility, trustworthiness, and reliability.
Responsive Design: A design approach that ensures websites or applications are developed and optimized to provide an optimal viewing experience across various devices and screen sizes.
Responsive Web Design is an approach to web development that ensures a website adapts and visually responds to different screen sizes and devices.
Return Days: The number of days within which a customer must make a purchase after clicking on an affiliate link for the affiliate marketer to receive a commission.
Return on investment (ROI) refers to the measure of the profitability or benefit obtained from an investment relative to its cost.
Return on Investment (ROI): A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the net profit of the investment by the initial cost of the investment.
Return Visitor: A user who revisits a website or online platform after their initial visit.
Retweet: When a user shares someone else's tweet on Twitter by reposting it on their own account.
Revenue Share: A business model where the revenue generated from a particular sale or transaction is shared between multiple parties based on predetermined percentages or agreements.
Reviews - Evaluations or assessments of a product, service, or business, often provided by customers or users.
Rich Media refers to online advertising that incorporates various multimedia elements, such as videos, images, and interactive features, to enhance user engagement and provide a more immersive experience.
Right to Be Forgotten: The legal concept that allows individuals to request the removal of their personal information from Internet search results and online platforms.
ROAS stands for Return on Advertising Spend. It is a key metric used in marketing to measure the effectiveness of advertising campaigns by calculating the revenue generated compared to the amount spent on advertising.
Robots.txt: A text file that provides instructions to web robots or search engine crawlers on which pages of a website to crawl or exclude from crawling.
ROI stands for Return on Investment. It is a metric that measures the profitability of an investment by calculating the ratio of the gain or loss from an investment relative to its cost.
RPM stands for Revenue per Mille, which is a metric used in marketing to calculate the revenue generated per 1,000 impressions or views.
RSS stands for Really Simple Syndication. It is a web feed format used to publish frequently updated information, such as news headlines or blog posts, in a standardized way.
Run of Network (RON): A type of advertising campaign where ads are placed across a network of websites without specific targeting or placement, allowing for broad exposure to a wide range of online users.
Run of Site (ROS): a type of advertising campaign where ads are displayed indiscriminately across all pages of a website.
SaaS stands for Software as a Service, which refers to the delivery of software applications over the internet on a subscription basis, eliminating the need for users to download or install the software on their own devices.
Sales Accepted Lead: A Sales Accepted Lead refers to a potential prospect or customer that has met the criteria set by the sales team, showing a higher likelihood of conversion and thus, being accepted as a qualified opportunity for sales efforts.
Sales Cycle: The process or sequence of steps involved in generating interest, converting prospects into customers, and closing a sale.
Salesforce: A cloud-based customer relationship management (CRM) platform that helps businesses manage and track their sales activities, customer interactions, and marketing campaigns.
Schema Markup: A coding language used to provide structured data for search engines, allowing them to better understand and display information about a website's content.
Schema.org is an industry-standard structured data markup vocabulary used by websites to help search engines understand the content and context of webpages, ultimately improving their visibility in search results.
Scraper: A tool or program used to extract content or data from websites, typically for the purpose of collecting information for research, analysis, or marketing purposes.
Search Engine: A software system that allows users to search for information on the Internet by using keywords or phrases.
Search Engine Marketing (SEM) refers to the practice of promoting a website by increasing its visibility in search engine results pages through paid advertisements.
Search Engine Optimization (SEO): The process of improving a website's visibility and ranking on search engine results pages through various strategies and techniques.
SEO stands for Search Engine Optimization. It is the practice of optimizing a website to improve its visibility and ranking on search engine results pages. This is done through various techniques and strategies to increase organic (non-paid) traffic to a website.
Search Engine Results Page (SERP): The page displayed by a search engine in response to a query, which lists relevant websites and other content related to the search query.
Search engines are online tools used to search for information on the internet. They index webpages and other online content to provide users with relevant search results based on their queries. Common search engines include Google, Bing, and Yahoo.
Search engine spam refers to unethical practices used to manipulate search engine rankings, often resulting in irrelevant or low-quality content being promoted in search results.
Search Engine Submission: The process of submitting a website's URL to search engines for inclusion in their listings.
Search Network refers to a group of websites and pages where advertisements are displayed based on relevant search queries.
Search Operator: A symbol or keyword used to refine and enhance online search queries, allowing users to specify certain criteria and obtain more targeted and accurate search results.
Search Queries: Specific words or phrases entered by users into a search engine to find information or resources on the internet.
Search Retargeting: An online advertising strategy that involves targeting ads to individuals who have previously searched for specific keywords or visited specific websites.
Search Term: The specific word or phrase that an internet user enters into a search engine in order to find relevant information.
Second Party Data - Data that is collected from a trusted partner or company, rather than directly from the source or consumer.
Seeding: The initial distribution or dissemination of a marketing message or content to a targeted audience in order to generate interest and organic traction.
Self Serve Advertising: A marketing approach that allows advertisers to create, manage, and optimize their own digital advertising campaigns without the need for direct assistance or involvement from advertising agencies or intermediaries.
Sell Through Rate: A measure of how quickly a product or inventory is being sold to customers, typically represented as a percentage. It is calculated by dividing the total units sold by the beginning inventory, multiplied by 100.
SEM stands for Search Engine Marketing. It refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.
Sender Score: A numerical rating that indicates the reputation and trustworthiness of an email sender based on their email sending practices and deliverability.
SEO stands for Search Engine Optimization. It is the process of increasing the visibility and ranking of a website on search engine results pages, with the aim of driving organic (non-paid) traffic to the site.
Serp: Short for Search Engine Results Page, it refers to the page displayed by a search engine listing the websites and other content relevant to a user's search query.
SERPs stands for Search Engine Results Pages. These are the pages that display the results of a search query on search engines such as Google or Bing.
A Service Level Agreement (SLA) is a contract that outlines the agreed-upon performance standards and responsibilities between a service provider and a client.
Service Level Agreement (SLA): A formal contract between a service provider and a client that outlines the level of service the provider will deliver and defines the metrics by which service quality will be measured.
Session: A period of time during which a user engages with a website or application, starting with their initial arrival and ending when they leave or remain inactive for a certain duration.
Session Recording: The process of capturing and storing on-screen activities and interactions of users while they navigate through a website or application.
Sessions: In marketing, a session refers to a single period of user engagement with a website or mobile app, starting from their first arrival to their departure. A session includes all interactions, such as pageviews, clicks, and other actions taken by the user within a specific timeframe.
Share: A measure of a company's sales or market presence in relation to the total sales or market size. It represents the portion or percentage of the market that a company holds.
Shopping Cart: A virtual tool or feature on an e-commerce website that allows users to select and store multiple products for purchase before proceeding to the checkout process.
A short URL is a condensed version of a long website address, primarily used for the purpose of ease of sharing and to save character space.
Sig File: A sig file, short for signature file, is a customizable block of text that is automatically appended at the end of an individual's outgoing emails. It typically includes the sender's name, contact information, and any other relevant details such as job title or company information.
Site Search: A functionality on a website that enables users to search for specific content or information within that site.
Skyscraper Ad: A vertical banner advertisement that appears along the side of a web page, typically tall and narrow in shape.
Skyscraper Technique: A content marketing strategy that involves creating exceptional and high-quality content with the goal of attracting more backlinks and improving search engine rankings.
SLA stands for Service Level Agreement. It is a formal agreement between a service provider and a client, outlining the specific services provided, as well as the expected performance levels and response times.
Slidedecks: Presentation materials consisting of a series of slides typically used to visually communicate information or ideas in a concise and organized manner.
Small to Medium Business (SMB): A term used to refer to a company or business that is of a smaller size and scale, typically having a moderate level of financial resources and a smaller number of employees compared to large corporations.
Small to Medium Business (SMB) refers to businesses that have a moderate size and scope, typically characterized by a relatively low number of employees and limited market reach.
Smarketing: The alignment and collaboration between sales and marketing teams to drive revenue by sharing common goals, strategies, and metrics.
Smart Passive Income refers to the earnings generated with minimal ongoing effort or active involvement, usually achieved through automated systems or recurring revenue streams.
SMB: An acronym for Small and Medium-sized Business, referring to companies with a limited number of employees and revenue.
Snapchat: A social media platform that allows users to send and receive temporary photos and videos, which are known as "snaps."
Social - Referring to the online platforms and networks that facilitate interaction and communication among individuals and groups.
Social Graph: The interconnected web of relationships and connections that exist between individuals, groups, and organizations within a social network.
Social Media: Online platforms and communication channels where users can create, share, and interact with content, allowing for the exchange of information, opinions, and experiences in a virtual social environment.
Social Media Examiner: A trusted resource providing education and insights on the latest trends, strategies, and best practices in social media marketing.
Social Media Explorer: A person or a tool that navigates and explores various social media platforms to understand trends, gather information, and analyze user behavior and engagement.
Social Media Marketing refers to the use of social media platforms to promote and market products or services.
Social Media Traffic refers to the visitors and users that are directed to a website or online platform through social media channels and platforms.
Social Networking: Online platforms that allow individuals to connect and interact with others, share information, and engage in various forms of communication, such as posting, commenting, and messaging.
Social Optimization refers to the process of maximizing the effectiveness and engagement of a brand's presence on social media platforms.
Social Proof: The influence that the actions and behaviors of others have on an individual's decision-making, often resulting in the individual conforming to what others are doing in order to validate their choices.
Social Signals: Indicators of engagement and activity on social media platforms, such as likes, comments, shares, and follows, which can be used to evaluate the popularity and influence of a brand or content.
Social Triggers refer to psychological cues or stimuli that motivate individuals to take action or influence their behavior in a social context.
Soft Bounce: A type of email delivery failure where the email is returned to the sender due to temporary issues with the recipient's email server or inbox.
Software as a Service (SaaS): A software delivery model where applications are hosted by a provider and made available to users over the internet, eliminating the need for local installations or maintenance.
Software as a Service (SaaS) - a software licensing and delivery model where the software is hosted on a remote server and accessed by users over the internet.
Spam: Unsolicited and bulk messages sent via email or other electronic means, often for commercial purposes.
Spend is the amount of money allocated or used for marketing activities or campaigns.
Spider: In the context of marketing, a spider refers to a software program or algorithm used by search engines to scan and index web pages for inclusion in their search results.
Split Testing: A method used to compare two or more variations of a marketing element or campaign to determine which one yields better performance based on predefined goals or metrics.
Splogs: A term that combines the words "spam" and "blogs." Splogs refer to blogs that are created solely for the purpose of promoting or spamming various products or services.
Sponsored Links: Paid advertisements that appear on search engine results pages or other websites and are displayed to relevant audiences based on specific keywords or demographic targeting.
Sponsorship: A business agreement in which a company provides financial or other types of support to an event, organization, or individual in exchange for exposure or brand promotion.
Stakeholder: A person or a group with an interest or stake in a company or organization, primarily including shareholders, employees, customers, and suppliers.
Stickiness refers to the ability of a website or app to attract and retain the attention of users, thereby encouraging them to spend more time engaging with the content or service provided.
Stories or storytelling refers to the practice of crafting and conveying narratives to engage and communicate with audiences, often used in marketing to create emotional connections and effectively communicate brand messages.
Streaming Media: A method of delivering and consuming audio or video content in real-time over the internet, allowing users to access and watch or listen to the media files without the need for downloading them onto their devices.
Super Affiliate: An exceptionally successful affiliate marketer who consistently drives high levels of traffic and generates significant revenue through their promotional efforts.
Surround Session refers to a marketing strategy where multiple channels and platforms are used simultaneously to create a strong and immersive brand presence, engaging and reaching the target audience effectively.
Sweating Your Content Assets: Optimizing and repurposing existing marketing content to maximize its value and impact across different channels and platforms. This is achieved by adapting, reformatting, and redistributing content to reach a wider audience and achieve multiple marketing goals.
SXO stands for Search Experience Optimization. It refers to the process of optimizing a website's content and user experience to improve its visibility and ranking in search engine results pages (SERPs).
Syndicated Content: Content that is created by one source and distributed to multiple platforms or websites.
Tabs: In marketing, tabs refer to the clickable navigational elements typically found at the top or side of a webpage or mobile app, used to organize and categorize different sections or pages within a website or application for ease of navigation.
Tags: Labels or keywords that are attached to various pieces of content, such as blog posts or social media updates, to help categorize and organize them based on relevant topics or themes.
Target Audience: The specific group of individuals or demographics that a marketing campaign or message is intended to reach and engage with.
Targeting - The strategic process of selecting a specific audience or group of individuals that a marketing campaign intends to reach and engage with, based on specific parameters such as demographics, interests, and behaviors.
Taxonomy: A system of classification used to categorize and organize information or content based on specific criteria or characteristics.
Technical SEO refers to the optimization of website pages and infrastructure to improve their visibility and performance in search engine results pages (SERPs).
Technical Writer: A professional writer who specializes in creating clear and concise documentation, such as user manuals and instruction guides, for complex technical concepts and products.
Templates are pre-designed formats or outlines that can be used as a starting point for creating various marketing materials.
Tentpole Content: A standout piece of content that forms the central theme of a marketing campaign or strategy, intended to attract a large audience and generate significant interest and engagement.
Text Ad: A type of online advertisement that consists solely of text and does not include any images or multimedia elements. It typically appears as a brief, concise message with a headline, description, and a link to a destination webpage.
The Sales Lion: A metaphorical representation of a fearless and influential salesperson who demonstrates exceptional skills, confidence, and dominance in the sales industry.
Third Party Ad Server: A platform or software system used by advertisers and publishers to manage, track, and serve advertisements across various online channels and websites.
Third Party Cookie: A small text file placed on a user's device by a website other than the one the user is currently visiting, typically used for tracking user behavior and collecting data for advertising purposes.
Third Party Data: Data that is collected and provided by external sources, rather than being directly collected by the organization itself.
Thought Leader: A recognized expert or authority in a particular field who has innovative and influential ideas, insights, and perspectives, often leading the way in shaping industry trends and inspiring others.
Time on Page: An analytics metric used to measure the average length of time visitors spend on a specific page of a website before navigating away.
Title Tag - A title tag is an HTML element that specifies the title of a webpage. It appears as the clickable headline in search engine results and is an important factor for search engine optimization (SEO).
Title Tags: A title tag is an HTML element that provides a concise and descriptive title for a webpage. It is displayed on search engine results pages and in web browsers to provide a brief summary of the webpage's content.
TOFU stands for Top of Funnel and refers to the initial stage of the marketing funnel where potential customers become aware of a brand or product.
Top 10 refers to a ranking or list of the top ten entities or items based on a specific criterion or measurement.
Top Of Funnel Marketing refers to the initial stage of the marketing process that aims to raise awareness and attract potential customers to a brand or company.
Top of the Funnel: The initial stage of the customer journey where potential customers become aware of a brand or product.
TopRank Blog is a popular marketing blog known for providing insights, tips, and industry news to help professionals elevate their marketing strategies and tactics.
Touch Point: Any interaction or encounter between a customer or potential customer and a brand or company, which may occur through various channels such as in-person, via phone, email, website, or social media.
TrackBack: A mechanism in blogging platforms that allows a blogger to see which other blogs have linked to their blog posts.
Tracking refers to the process of monitoring and collecting data about the activities or behavior of individuals.
Tracking Codes: Unique identifiers that are embedded in URLs or other marketing materials to track the source, medium, and other details of a marketing campaign.
Traditional media refers to traditional forms of communication and advertising, such as television, radio, print, and outdoor advertising, that have been commonly used before the rise of digital media.
Traffic refers to the number of visitors or users accessing a website or webpage.
Transactional email - An automated email sent to an individual as a direct response to a specific action or transaction, typically delivering important information or confirming the completion of a transaction.
Trawler: A marketing strategy that involves a systematic and comprehensive search for potential customers or leads through various channels and platforms.
Trend: A general pattern or direction of change in consumer preferences or behavior over a specific period of time.
Trend Analysis: Examining patterns and changes over time to identify recurring tendencies and predict future developments.
Trick Banner: A type of online advertisement that intentionally deceives or misleads users by disguising itself as interactive or functional content.
Troll: A person who deliberately provokes or incites negative or disruptive conversations online for attention or amusement.
Trust: The belief or confidence that others will act in an honest and reliable manner. It is an essential element in building strong relationships and fostering successful business interactions.
Twebinar: A combination of the words "Twitter" and "webinar," a twebinar refers to a webinar that takes place on the Twitter platform, typically involving real-time discussions and interactions.
Twitch Advertising: Advertising that is displayed on the Twitch platform, which primarily consists of live video game streaming and esports content.
Twitch Live Streaming: The act of broadcasting real-time video content to an online audience, typically through the Twitch platform.
Twitter is a social media platform that allows users to post and share short messages called tweets.
Twitter Promote Mode is a feature on Twitter that automatically amplifies a user's tweets and profile to a wider audience by targeting and promoting them for a monthly fee.
A two-tier affiliate program is a marketing arrangement in which affiliates earn a commission for referring customers to a company, and also earn additional commission for referring new affiliates who generate sales.
UGC stands for User-Generated Content, referring to any form of content, such as text, images, videos, or reviews, created by users or customers rather than the brand or company itself.
Ultimate User: The final consumer or end user of a product or service.
Unbundling: Separating or breaking down products or services into separate components or features.
Underdelivery: The situation in which a marketing campaign or advertisement falls short of achieving its intended goals or targets.
Undifferentiated Marketing: A marketing strategy that involves targeting the entire market with a generic product or message, without customization or targeting specific segments.
Unique Content: Content that is original and not duplicated or copied from any other source. It provides distinct and valuable information to the target audience.
Unique Forwarders: The number of individuals or entities that have shared or forwarded a marketing communication to others, excluding any duplicates or multiple shares from the same individual or entity.
Unique Value Proposition: A distinct, compelling and differentiated benefit that a product or service offers to its target customers, which sets it apart from competitors.
Unique Visitor: A metric used in web analytics that represents an individual user who accesses a website within a specified time period, regardless of the number of times they visit.
Unique Visitors: The number of individuals who visit a website or online platform during a specified period of time, without counting multiple visits from the same individual.
Unit cost refers to the average cost incurred for producing or acquiring one unit of a product.
Unit Margin: The profit obtained by subtracting the cost per unit from the selling price per unit.
Universal Search is a search engine feature that aggregates and displays various types of content such as images, videos, news articles, and web pages in response to a search query.
UNIX is a powerful and versatile operating system that provides a platform for managing and running computer programs.
Urchin Tracking Module parameters: Specific settings and variables used in the Urchin Tracking Module (UTM) to track and analyze website traffic data.
URL stands for Uniform Resource Locator. It is a unique web address that is used to locate and access a webpage or other resource on the internet.
URL rewriting is the process of modifying the appearance of a website's URL to make it more user-friendly or optimized for search engines.
Usability: The ease with which a product or website can be used by its intended audience in order to achieve their desired goals effectively and efficiently.
Useful - Having practical value or serving a purpose.
User Acceptance Testing (UAT) is a process where a product or software is tested by end users to determine if it meets their requirements and expectations.
User Experience (UX): The overall feeling and satisfaction that a person has when interacting with a product, website, or application. It encompasses the user's perception, usability, efficiency, and enjoyment of the experience.
User Experience (UX) refers to the overall experience and satisfaction a user has while interacting with a product, system, or service.
User Friendly Content: Content that is designed and presented in a way that is easy to understand, navigate, and interact with for the target users, resulting in a positive and engaging user experience.
User Interface (UI): The graphical and interactive elements that allow users to interact with a software application or website.
User Interface (UI): The visual and interactive elements of a digital platform, such as a website or app, that enable users to interact with and navigate through the system.
User Research: The process of gathering and analyzing information about the needs, preferences, and behaviors of target users to inform the design and development of marketing strategies, products, and services.
Users refer to individuals who interact with a product, service, or platform. They may have varying levels of engagement and can include customers, clients, or individuals who consume or interact with a specific offering.
User Testing: User testing is a process of observing and evaluating the experience and interactions of individuals when using a product or service to identify usability issues and gather feedback for improvement.
USP stands for Unique Selling Proposition. It refers to the unique characteristic or benefit of a product or service that sets it apart from competitors in the market.
UTM stands for Urchin Tracking Module and it is a code appended to a URL that allows marketers to track the effectiveness of their online campaigns by capturing data about the source of website traffic.
UTM parameters: Short for Urchin Tracking Module parameters, UTM parameters are tags added to the end of a URL that allows marketers to track the effectiveness of their online campaigns.
UTM Tracking Code: A set of parameters added to a URL to enable the tracking and analysis of online marketing campaigns by capturing data on the source, medium, campaign, and other relevant information.
UX stands for User Experience. It refers to how a person feels and interacts with a product, service, or website.
Vampire Effect: Refers to a phenomenon where too much attention is focused on a specific element or feature in marketing communication, often overshadowing the overall message and negatively impacting the effectiveness of the campaign.
Variable Costs: Costs that fluctuate with changes in production or sales levels. They vary in direct proportion to the quantity produced or sold.
VAST stands for Video Ad Serving Template. It is a standard protocol used for serving and tracking video advertisements across various digital platforms.
vCPM stands for viewable cost per thousand impressions. It is a metric used in digital advertising to measure the cost of 1,000 viewable ad impressions.
Veblen Effect: A sociological concept that describes the phenomenon where consumers perceive higher-priced goods or luxury items as having greater value and status, leading to an increase in demand as prices rise.
Vendor: A party or individual that sells goods or services to customers.
Venture - A business or project that involves taking a calculated risk in order to achieve profit or success.
Venue: The physical location or setting where an event, activity, or performance takes place.
Vertical Banner: A type of advertising banner that is designed with a vertical orientation, typically taller than it is wide, to effectively display promotional messages and visuals.
Vertical Channel Conflict: A disagreement or discord that arises between different levels or entities within a distribution channel, typically occurring when conflicts of interest or competition arise between manufacturers, wholesalers, and retailers involved in the channel.
Vertical integration refers to the strategy where a company owns and controls different stages of the production and distribution process within the same industry.
Video Blogging: The practice of creating and sharing video content online through a blog format, typically involving personal experiences, thoughts, or expertise on a specific subject.
Video Marketing: The practice of creating and distributing videos to promote products, services, or brands and engage with target audiences.
A video player ad serving interface is a platform or system that facilitates the delivery and playback of video ads within a video player on digital platforms.
Viewability refers to the measurement of whether an online ad has the potential to be seen by users.
Viewable Completion: The measurement of how many users have watched an entire video advertisement or content, typically expressed as a percentage of the total number of video views.
Viewable CPM: Viewable CPM, also known as vCPM, is a commonly used advertising metric that measures the cost per thousand ad impressions that are deemed viewable to the audience.
Viewable Impression: An ad that is considered to be viewed when it is visible within the user's browser for a specific duration of time.
View rate: The percentage of viewers who have watched a particular content or advertisement, usually calculated by dividing the number of views by the number of views attempted, and then multiplying by 100.
View Through Rate: The percentage of users who view an ad or promotional content without clicking on it, measured against the total number of impressions.
Vimeo is a video-sharing platform that allows users to upload, share, and view high-quality videos online.
Vine: A now-defunct social media platform that allowed users to create and share short, looping video clips.
Viral Content: Content that rapidly spreads and is shared widely across the internet or social media, often due to its compelling or share-worthy nature.
Virality refers to the rapid spread or sharing of content, messages, or information within a short period of time through various online platforms and social networks.
Viral Marketing: A marketing technique that relies on individuals to spread and share information or content about a product or brand, often through social media or word-of-mouth, resulting in exponential growth in its reach and popularity.
Visit Duration: The amount of time a visitor spends on a website or web page during a single session.
A visitor session refers to the period of time during which a user interacts with a website or application before they leave or become inactive.
Visit Referrer: The source or website from which a user clicked on a link that directed them to a particular website or webpage.
Visits: Instances of users accessing and engaging with a website or web page within a specified time period.
Vlog: Short for "video blog," a vlog is a form of online content where individuals create and share videos to express their thoughts, opinions, or experiences. Vlogs often include personal narratives, discussions, or tutorials, and are commonly hosted on platforms such as YouTube or Vimeo.
Voice: The distinctive personality and tone of a brand's communication, often seen through its messaging and language.
VoIP: VoIP stands for Voice over Internet Protocol. It is a technology that enables the transmission of voice and multimedia content over the internet, replacing traditional telephone services.
VPAID: Video Player Ad Interface Definition. It is an industry standard protocol that allows video players to accurately display and measure interactive video ads.
VTR stands for Video Tape Recording, which refers to the process of recording and storing video content on magnetic tape for playback and distribution.
W3C stands for World Wide Web Consortium and is an international community that develops standards and guidelines for the World Wide Web.
Web 2.0: The second generation of the internet, characterized by user-generated content, social media platforms, and interactive web applications.
Web Analytics: The process of measuring, collecting, and analyzing data from website visits and interactions to understand user behavior, optimize usage, and improve performance.
A web application is an interactive software designed to be accessed and used through a web browser.
Web Browser: A software application used to access and navigate the internet, allowing users to view and interact with websites and web pages.
Web Content: Information, media, or material, such as text, images, videos, or audio, that is available on websites and accessible through the internet.
Web Design refers to the process of creating and visually designing websites.
Web Design And Marketing: The combination of creating visually appealing and user-friendly websites while incorporating marketing strategies to promote products or services online.
Web Directory: A web directory is an online platform that lists and categorizes websites, providing users with a way to navigate and locate relevant information on the internet.
Web Hosting: The service of providing storage space and access to websites on the internet.
Web Hosting And Connectivity: The provision of services and infrastructure needed to store, access, and connect websites on the internet.
Webinars: Online seminars or presentations conducted in real-time, allowing participants to attend remotely through the internet and interact with the presenter.
Web Presence: The collective online representation of a person, company, or organization, including websites, social media profiles, and online directories, which allows for visibility and interaction with online users.
A website is a collection of interconnected webpages accessible through the internet that provides information, resources, and services.
Website Curation: The process of carefully selecting, organizing, and managing the content displayed on a website to create a high-quality and engaging user experience.
Web Site Traffic: The number of visitors or users that access a website within a specified time period.
White Hat Marketing refers to ethical and legitimate marketing practices that adhere to guidelines and policies set by search engines and other platforms.
White Hat SEO: A legitimate and ethical approach to search engine optimization that focuses on optimizing a website's content and adhering to search engine guidelines in order to improve its organic search rankings.
White List: A list of approved email senders or websites that are deemed trustworthy and authorized to communicate with customers or users without being blocked or filtered by spam filters or security measures.
Whitepaper Marketing: A strategy used by businesses to provide in-depth and informative documents to target audiences, usually in the form of whitepapers, with the aim of establishing credibility, generating leads, and educating potential customers about a particular product, service, or industry topic.
White Papers: Informative documents created by businesses or organizations that provide detailed analyses, explanations, or recommendations on specific topics or issues relevant to their industry.
Whois: A protocol that allows you to access information about the registered owner of a domain name or IP address.
Widget: A small portable device or component, often web-based, that performs a specific function or provides specific information to users.
Wiki: A collaborative website or online resource where users can create, edit, and organize content collectively.
Wireframe: A visual representation of a website, app, or interface that outlines the basic structure and layout, without including detailed design elements or content.
WOM stands for word-of-mouth. It refers to the spread of information or recommendation about a product, service, or brand through personal conversations and referrals.
Word of Mouse: An online marketing phenomenon in which users share their positive experiences or opinions about a brand or product with others through digital communication channels, such as social media platforms, resulting in increased visibility and popularity for the brand.
Word of Mouth refers to informal and spontaneous communication between individuals about a product, service, or brand.
Word of Mouth Marketing: A form of marketing where consumers share information and recommendations about a product or service with others, usually through personal conversations.
Word of Mouth (WOM): The act of individuals sharing information, opinions, or recommendations about a product, service, or brand with others through oral communication.
WordPress is a popular content management system (CMS) that allows users to create and manage websites easily.
WordTracker: A keyword research tool used by marketers to identify relevant keywords and their search volumes, helping to optimize website content and improve search engine rankings.
Workflow: A defined sequence of tasks or activities required to complete a specific project or process efficiently.
Writing for the Web refers to the practice of creating content specifically for digital platforms, taking into consideration factors such as readability, scannability, and search engine optimization (SEO).
WWW stands for World Wide Web. It is an interconnected system of online content accessible through the internet.
XML stands for Extensible Markup Language. It is a flexible and customizable markup language used to structure, store, and transport data in a format that is both human-readable and machine-readable. XML allows for the separation of data and presentation, making it widely used in various applications and industries.
XML feeds: Structured data files that contain information encoded in Extensible Markup Language (XML) format and are used to transmit and update content between different systems or platforms.
XML Sitemap: A file that lists all the pages of a website and provides information about their organization and relevance for search engines.
Yahoo!: A multinational technology company known for its web portal and search engine.
Yelp: An online platform and mobile app that allows users to review and rate various businesses, restaurants, and services.
Yield: The revenue or profit generated from a particular marketing effort or investment.
Yield Management: A strategy used by businesses to maximize revenue by adjusting prices and inventory availability based on demand fluctuations.
Youtility - A term coined by marketing expert Jay Baer, referring to the practice of providing useful and valuable content to consumers, with the aim of building trust and customer loyalty.
YouTube is a popular online video sharing platform.
YouTube Advertising is a form of online advertising that involves displaying paid advertisements on the YouTube platform, both within videos and alongside them.
Z Chart: A graphical representation used in marketing to visually present and analyze data, showing the relationship between two or more variables on a two-dimensional plane in a Z-shaped pattern.
Zeitgeist: The prevailing attitudes and beliefs of a particular time or era.
Zemanta: A marketing tool that provides content recommendations and native advertising solutions to help increase user engagement and drive traffic to websites.
Zero Level Channel - A marketing distribution channel where a product or service is sold directly from the producer to the end consumer, with no intermediaries involved.
Zerys: A platform that connects businesses with freelance writers to create and manage content marketing projects.
Zilch: A term used to describe the absence or lack of something.
Zone Pricing: A method of pricing where different prices are set for products or services based on specific geographic zones or regions.